One of Edinburgh’s key strengths is the year round cultural offering proved by the city’s theatres, performing arts venues, museums and galleries. With over 70 cultural venues in Edinburgh, tourism and culture have a strong partnership. However many cultural tourists do not think of themselves in this way. They choose to visit a destination based on the strength of the cultural offer, motivated simply by the desires to encounter new experiences and create memories.
Have a look at our City of Culture guide to find out how your business can make connections with the cities cultural providers to make the most of Edinburgh’s existing events, linking in to their popularity and audiences as a way to grow your business.