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Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business.

To find out more and book your place have a look at ETAG events. or catch up on past events on ETAG’s YouTube channel.

VisitScotland also offer a range of Digital Tourism support on their industry website and Digital Boost also offer support, and can provide free 121 digital consultancy which might help you take the next step.

Your digital project might also be eligible for a Digital Development Loan.

If you are looking for inspiration, check out the Scottish TravelTech Directory case studies section.

Digital Articles & Resources

Keep your business cyber secure

Posted on 3 May 2021

The average cost of a cyber attack on a business is now estimated to be around £44,000 – and while you might feel too small to be an at-risk target, the reality is that small companies are often seen as soft targets for opportunists to try, as they lack the resources of larger organisations who […]

Scottish Traveltech Directory

Posted on 14 December 2020

A new digital directory of over 100 traveltech businesses and 30 industry case studies is now available online. Developed by the Traveltech for Scotland cluster, it showcases how various technologies such as online ticketing, smartphone apps and social distancing solutions can help tourism businesses in Scotland adapt and diversify in a post-Covid19 world. Traveltech for […]

Technology Solutions for Visitor Attractions

Posted on 23 June 2020

As part of a project initiated by DLP (Destination Leaders Programme), a small group of experienced tourism professionals have spent the last month looking at how different technologies can help visitor attractions and experiences in Scotland adapt and diversify in a post-COVID-19 world. The result of this research is an interactive toolkit, designed to give attractions […]

Article: Keeping in touch with China Market during Covid-19

Posted on 17 June 2020 by Margaret McNeil

It has never been more important for destinations and businesses to keep inspiring and to engage with followers through social media platforms during the current Covid-19 crisis. When many visitors have had to cancel their trips to Edinburgh in 2020, and the international tourism market is yet to recover due to travel restrictions, safety concerns […]

How digital technology can help you safely re-open

Posted on 11 June 2020

Both ASVA and VisitScotland recently hosted a webinars looking at how tech can help tourism businesses to re-open safely. We thought it would be helpful to pass on a summary of the key points to help you think about re-opening safely. Some key things to consider are: Implement timed booking slots to control numbers – […]

FREE staff training from home

Posted on 15 April 2020

HIT Scotland and Criton Apps have teamed up to provide free training for your staff from home Learn @ Home with HIT! They’ve pulled together a collection of self development links and activities that will help staff continue to be engaged with the industry and update their skills and knowledge while at home. The free […]

Keep your business cyber secure

Posted on 3 March 2020

Over the years we’ve all gotten used to increasing our online business – but in the last few weeks we’ve all had to get to grips with new systems, software and home-working set-ups. Make sure that you are keeping your business safe by following the NCSC’s guidance to help prepare for an increase in home […]

Free online training: Understanding Data in the Tourism Industry

Posted on 12 February 2020

How could you benefit from using data in your tourism business? Learn all about the opportunities of tourism data, with this FREE online CPD course from Edinburgh Napier University. Join the course for FREE Discover how data can be used to drive business decisions Data gives businesses in the travel and tourism industry the foundation they need […]

Support to develop your digital capacity

Posted on 28 November 2019

Did you know that Scotland has a fantastic range of support aimed at helping businesses improve their digital skills, develop their capabilities and fund project ideas? Your tourism businesses could be missing out on access to finance, advice or resources – much of it free, or low-cost. Skills Edinburgh Napier University – Understanding Data in the […]

Article: And the Winner is…

Posted on 17 June 2019

ETAG’s Digital Solutions for Tourism 2018 conference was recently shortlisted for an E Award for “Best Use of Event Technology” – and we’re delighted to say that we won! The E Awards celebrate the best, the most innovative and successful of Scotland’s dynamic events and festivals, and recognises the professionalism, diversity and creativity of all […]