ETAG runs a series of technology and digital events which will help you to determine what technology solution suits your business.
To find out more and book your place have a look at ETAG events, or catch up on past events on ETAG’s YouTube channel.
VisitScotland also offer a range of Digital Tourism support on their industry website and Digital Boost also offer support, and can provide free 121 digital consultancy which might help you take the next step.
Your digital project might also be eligible for a Digital Development Loan.
If you are looking for inspiration, check out the Scottish TravelTech Directory case studies section.
Digital Business Listings – How-to Guide
Ensuring that your business information is available online and up to date is critical as visitors are increasingly planning their visits in advance and using your online resources to research.
We have developed a helpful digital checklist to help you make the most of free opportunities to provide information, together with information on specific features and how to guides on creating and updating your listings. View Digital Business Listings – How to Guide.
Digital Articles & Resources
NEW Business Support Hub from VisitScotland
VisitScotland have launched their new Business Support Hub website, as part of their Business Support Programme, which offers free practical advice to help tourism businesses to improve and grow. Features of the new Business Support Hub include: – Insightful articles on topics like online bookings, marketing, key legislation and responsible practices– Newly developed, practical content on pricing strategies, reaching new markets […]
Resource: Digital Marketing in China
To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]
Resource: Measure your Digital Awareness
Worried your prospects and fans are leaving Facebook for Instagram? Are you matching your customers to the right platforms and marketing tactics? Are you attempting to take on-line bookings but no one is biting? These subjects and more were discussed at our recent Digital Awareness workshop. You can download our workshop slides here and learn about the […]
Resource: Affiliate Marketing – Keep Learning
Access ETAG’s Affiliate Marketing Slides and continue your digital learning! Affiliate marketing allows individuals and businesses to earn income by directing digital traffic to other online business pages. A commission is earned for each new customer introduced to the business website that completes a transaction or an identified goal. For more detail visit Quick Sprout for […]
Resource: Ecommerce goes way beyond Products
Do you take online bookings for rooms, days out or tables? E-commerce is growing at a significant rate and so is the expectation of our customers to transact online. Following our engaging Ecommerce Technology Tuesday with Peter Mowforth of Indez Ltd we are pleased to share the slides with you. INDEZ has helped create a […]
Resource: Creating Compelling Visual Content – How to!
Two things can’t be forced; productivity and creativity. Getting out of the office, away from phone calls, emails and meetings with the boss, is a good a start to creativity though! The recent ETAG Visual Content Masterclass helped facilitate its attendees becoming both productive and creative. As well as the office, we also got out of the classroom! […]
Resource: Do you have a Plan? Ahem, I mean a Strategy!
Strategy always sounds….well like hard work! So hopefully our ‘Digital Strategy’ workshops are strategy, planning made easy? No Plans? No Actions? …No results? We hope not! This lovely little link called Digital Strategy workshops will take you to the slides and handouts! Please enjoy and let us know? #Techtourism See you at @ETAG_UK.
Resource: Measuring Return on Investment – Analytics
After a very successful and collaborative session, ETAG members created a basic reporting template looking at: Volume Engagement, and Conversion Across their web-sites, social media and actual end sales (whether that be on or off-line sales). Conversion can be many things, actual £ sales, newsletter sign-ups or even the end goal of watching a video. […]
Resource: How to Use Instagram
Thank you to OGGSIE (as he is known on Instagram) for a great session on how to use Instagram – you can download the top tips here. Oliver Lang is an award winning mobile photographer consulting in Instagram and social media. He joined ETAG members for a day of photography, shooting and uploading images, finding suitable […]
Resource: #EdCal – Read All About it!
Following our great success at #Edcal we are now sharing the monthly calendars. Follow the link to the completed monthly calendars and download away! To date we have April – June (oh and October – thanks Sheena at Visit Scotland). More to follow, very soon. A reminder: Columns A to I are purely for inspiration, e.g. Is there any synergy between these events, […]