Fact and Figures

Photo: Ken Hanley, STGA

Photo: Ken Hanley, STGA

Understanding the Facts and Figures for the city is really important and will help you to understand your visitors which is key to your businesses success!

There is a wealth of information available, giving you insights, top tips and ideas via:

VisitScotland’s Market Segmentation provides insights into the UK visitor market.

VisitBritain’s Market Insights this provides huge amount of information about specific markets.

Or have a look at the Edinburgh Facts and Figures 2016

Visitors Articles & Resources

Article: 2021 – The Year of the Coo!

Posted on 16 December 2020 by Margaret McNeil

All the info you need to get in involved in Edinburgh’s Chinese New Year 2021 – the Year of the Coo!   On 16 December, tourism businesses joined a virtual briefing on Edinburgh’s Chinese New Year Festival, which has gone from strength to strength since it was launched in 2019.   If you were at the […]

Insights & Info – Webinars

Posted on 31 May 2020

In recent weeks, there have been an increasing number of webinars taking place to provide insights & information from a wide range of partners and organisations. We’ve listed some of these below and will try to keep you updated as new ones come up. If you are running a webinar directly, or are aware of […]

ETAG 2020 Conference Videos

Posted on 10 February 2020

For those who couldn’t make the ETAG Conference or attendees looking for a recap of the presentations, you can now find them all below.

Article: The Uniquely Scottish Charm of Edinburgh’s Festivals

Posted on 30 November 2019 by Margaret McNeil

Festivals Edinburgh have produced a brilliant post to celebrate St Andrew’s Day! Not only is a great read, but it is a timely reminder that Edinburgh’s Festivals are very firmly rooted in the city’s amazing history and heritage and reflect the how the city has long lived and breathed the concept of “think global, act […]

DTS Visitor Feedback Learning Hub

Posted on 22 June 2018

Any businesses looking for further support in managing their online reputation can now pick from over 20 short courses on how to best manage your visitor feedback. Digital Tourism Scotland’s Visitor Feedback Learning Hub offers free practical advice and step-by-step guides for experienced users and those just getting to grips with the basics. The Courses […]

Update – Edinburgh Facts and Figures

The original Edinburgh Facts and Figures guide and it’s updates have been one of ETAG’s most popular documents – so we are very excited to have recently updated the Edinburgh Facts and Figures Guide for 2016 and beyond! Hard copies will be available at ETAG events but if you would like a pdf copy you […]

Article: ETAG 2015 Conference

Posted on 30 January 2015

Thanks to everyone who came along to the ETAG Conference 2015! Yet again the event was a complete sell out and the presentations were fantastic! We will be posting the presentations and some video coverage of the event very soon! We would also like to say a huge thank you to the sponsors who supported […]

Article: How can you make the most of our Heritage and History?

Posted on 8 October 2014

68% of visitors are drawn to Edinburgh by it’s history and 93% of visitors enjoy simply walking the city streets – are you making the most of the Edinburgh’s Heritage and History? World Heritage status is a quality indicator that can be used to market to visitors all around the world. However it is important to […]

Article: Content is King!!

Posted on 7 October 2014

If we have learnt anything from the ETAG technology programme of events it is that content is king! Having great fresh content, especially video helps you stand out from the crowd and hold the attention of visitors to your site. Finding your content can be a challenge, but remember the content you use doesn’t always need […]



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