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Fact & Figures

Photo: Ken Hanley, STGA
Photo: Ken Hanley, STGA

Understanding the Facts and Figures for the city is really important and will help you to understand your visitors which is key to your businesses success!

There is a wealth of information available, giving you insights, top tips and ideas via:

VisitScotland’s Market Segmentation provides insights into the UK visitor market.

VisitBritain’s Market Insights this provides huge amount of information about specific markets.

Or have a look at the Edinburgh Facts and Figures 2016

Facts & Figures Articles & Resources

Scottish Tourism Observatory – Website Launched

Posted on 28 April 2022

The aim of the Observatory is to make data for tourism in Scotland easy to find and to use. This first phase of the Scottish Tourism Observatory is just the start of our journey to improve tourism data in Scotland. The work that’s been done has laid the foundation for future development to meet more […]

The Edinburgh 2030 Tourism Strategy

Posted on 13 October 2019

The Edinburgh Tourism Strategy Implementation Group (SIG) initiated the development process for the Edinburgh Tourism 2030 Strategy in 2018. ETAG is working on behalf of the SIG to facilitate the strategy development process, which has been developed through 3 phases, with the final strategy due for publication in early 2020. The latest information on the development […]

ETAG 2019 Conference – Facing the Future

Posted on 1 February 2019

The ETAG 2019 conference was held on 31st January 2019. You can find the presentations below – videos of all the presentations can be found on our Youtube channel. PRESENTATIONS (please click the title to view slides) Tourism – The Big Picture Bernard Donoghue, CEO, the Association of Leading Visitor Attractions Edinburgh 2030 – Starting the Conversation Nick Finnigan, Executive Manager, […]

Update – Edinburgh Facts and Figures

Posted on 23 November 2016

The original Edinburgh Facts and Figures guide and it’s updates have been one of ETAG’s most popular documents – so we are very excited to have recently updated the Edinburgh Facts and Figures Guide for 2016 and beyond! Hard copies will be available at ETAG events but if you would like a pdf copy you […]

Resource: ETAG Business Opportunity Guide: City of Culture, All Year, Every Year

Posted on 17 September 2015

One of Edinburgh’s key strengths is the year round cultural offering proved by the city’s theatres, performing arts venues, museums and galleries. With over 70 cultural venues in Edinburgh, tourism and culture have a strong partnership. However many cultural tourists do not think of themselves in this way. They choose to visit a destination based […]