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Fact & Figures

Photo: Ken Hanley, STGA
Photo: Ken Hanley, STGA

Understanding the Facts and Figures for the city is really important and will help you to understand your visitors which is key to your businesses success!

There is a wealth of information available, giving you insights, top tips and ideas via:

VisitScotland’s Market Segmentation provides insights into the UK visitor market.

VisitBritain’s Market Insights this provides huge amount of information about specific markets.

Or have a look at the Edinburgh Facts and Figures 2016

Facts & Figures Articles & Resources

New Report, “The No-Normal” reveals unexpected travel trends for 2023

Posted on 29 November 2022

Expedia Group, which includes popular travel sites Expedia, Hotels.com and Vrbo, has revealed some unexpected travel trends for 2023. The “No-Normal” study was conducted from Sept. 22 to Oct. 14, through an online survey of 24,000 adults, from 17 countries, who are planning domestic or international travel in the next 36 months. Key highlights include: Read full […]

Findings from the latest Scottish Tourism Index Survey

Posted on 18 November 2022

Key findings from the survey, run by 56 Degree Insight in partnership with the Scottish Tourism Alliance, were: While nearly three quarters of Scots have been taking holidays in 2022, they are still taking fewer than pre-pandemic and the cost-of-living crisis is now really biting into consumer holiday intentions for 2023. 58% felt their holiday choices […]

Latest Scottish Tourism Index results – August 2022

Posted on 19 August 2022

The latest set of results from our quarterly survey of Scots’ residents’ holiday opinions and behaviours – the Scottish Tourism Index are now available. A representative sample of over 1,000 Scottish residents were interviewed to understand more about their holiday choices for 2022 – following on from the previous survey undertaken in April.   Key highlights from […]

Resource: Edinburgh By Numbers 2021

Posted on 15 July 2022

A useful source of information about Edinburgh in general, including tourism statistics,  is the City of  Edinburgh Council Edinburgh By Numbers