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Fact & Figures

Photo: Ken Hanley, STGA
Photo: Ken Hanley, STGA

Understanding the Facts and Figures for the city is really important and will help you to understand your visitors which is key to your businesses success!

There is a wealth of information available, giving you insights, top tips and ideas via:

VisitScotland’s Market Segmentation provides insights into the UK visitor market.

VisitBritain’s Market Insights this provides huge amount of information about specific markets.

Or have a look at the Edinburgh Facts and Figures 2016

Facts & Figures Articles & Resources

OUT NOW! The latest visitor statistics for Edinburgh

Posted on 1 July 2024

VisitScotland published the first phase of the Scotland Visitor Survey 2023 in April 2024, and at the end of June 2024 they released phase two, which includes regional factsheets. Key findings from the Edinburgh Factsheet  include: 64% of overnight visitors were international visitors47% of overnight visitors were Older Independents52% of overnight visitors were repeat visitors23% of overnight visitors stayed only in Edinburgh15% of overnight visitors were on a trip of a lifetime See the […]

Scottish Tourism Index – Spring 2024

Posted on 3 June 2024

The Spring 2024 Scottish Tourism Index provides an overview of how the Scottish home holiday market is looking so far this year. 1,004 Scots were interviewed in late April with the primarypurpose of establishing the characteristics of Scots’ holiday-taking attitudes and behaviours for the year ahead.  Findings include: Read more at: https://www.56degreeinsight.com/.

‘Edinburgh By Numbers’ – Report by the City of Edinburgh Council (April 2024)

Posted on 30 April 2024

The 16th Edition of Edinburgh by Numbers, produced by the City of Edinburgh Council, has recently been published. The report provides an annual statistical overview of Edinburgh for 2023, and how we compare against other cities in Scotland and across the UK. This report covers topics such as: – Tourism and festivals– Health & Wellness– Environment– […]

New Report, “The No-Normal” reveals unexpected travel trends for 2023

Posted on 29 November 2022

Expedia Group, which includes popular travel sites Expedia, Hotels.com and Vrbo, has revealed some unexpected travel trends for 2023. The “No-Normal” study was conducted from Sept. 22 to Oct. 14, through an online survey of 24,000 adults, from 17 countries, who are planning domestic or international travel in the next 36 months. Key highlights include: Read full […]