BEST (Business Events Shaping Tomorrow) Workshop

26 September 2023, 9:00 am - 11:00 am

Business Events Shaping Tomorrow (BEST) is an initiative created by the ETAG Business Events group to award businesses for contributing to a responsible Edinburgh. The new initiative is designed to bolster the city’s business events sector, recognising the contributions your events can have on the professional and wider community. This FREE workshop is aimed at […]

New Tool launched to measure the societal impact of business events in Edinburgh

Posted on 18 October 2022

A group of Edinburgh-based event professionals have today (Tuesday 18 October) launched a new tool to measure the societal impact that conferences and business events have in the city.  The Business Events Shaping Tomorrow (BEST) tool has been developed to evaluate the positive outcomes from the hundreds of business events hosted in Edinburgh each year.  […]

ETAG 2019 Conference

McEwan Hall, 31 January 2019, 8:15 am - 1:45 pm

Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]

Make it Edinburgh: Where Ideas Become Legend

Posted on 11 May 2018

Project Legends is Visit Scotland’s first social media campaign especially for business tourism. As part of Make It Edinburgh, we are encouraging the whole city to log on and tell the world why Edinburgh is where ideas become legend. During the month of August, the focus will be on LIFE SCIENCES. So why not take […]

New Business Opportunity Guide Launched – Business Events!

Posted on 22 November 2017

On the 22nd November we launched the new ETAG Business Opportunity Guide for Business Events! We had a breakfast briefing event at the Edinburgh International Conference Centre (EICC) where we highlighted the Business Events market, the key industry players and how businesses can get involved. We also showcased the new Edinburgh Business Events Campaign – Make […]

Legends has launched – find out how you can get involved

Posted on 15 November 2017

VisitScotland have launched their new business events marketing campaign. It is focused on key sectors in Scotland and the legendary people who make these sector pioneering and innovative. The campaign is designed so that it is easy for everyone to use and adopt for their business. There is an online toolkit with clear guidance around […]

‘Make it Edinburgh’ – The New Business Events Campaign for Edinburgh!

Posted on 20 October 2017

The new campaign focused on Business Events for Edinburgh was launched on the 20th October 2017 at the National Museum of Scotland. The campaign celebrates the city’s unique position as a centre of excellence, innovation and heritage and for the very first time, Edinburgh’s diverse business tourism offering will be presented under a single, cohesive […]

ETAG Business Events Briefing and Launch of New Opportunity Guide

Edinburgh International Conference Centre (EICC), 22 November 2017, 8:30 am - 10:30 am

Come along to find out more about Business Tourism and Events and how you could be making more out of your business tourism offer! The value of business tourism to Edinburgh city region is estimated  to be in excess of £300m per annum. But not only that, Edinburgh is the most popular UK city after London for […]