This practical demonstration filled session is for those wanting to get a little more from their tracking setup. Moving beyond the content of the intermediate session (“Making Google Analytics work for your Tourism Business”), this session looks at helping you setup some key features such as conversion tracking, campaign tracking and custom reports. Introducing attendees […]
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Making Google Analytics work for your Tourism Business
19 February 2019, 9:30 am - 12:30 pm
This session is ideal for those who already have Google Analytics running on their websites, but who want to make it easier to use and get more from it. It’s an ideal follow up for anyone who has attended the Digital Boost – Web and Social Media Analytics workshop, and for those who want to […]
Low Budget Social Media and Digital Advertising for Tourism
22 January 2019, 9:30 am - 12:30 pm
Google and Facebook account for 61% of global online advertising revenues in 2018. Find out how to accelerate your online income with Google and Facebook Ads. Learn how to spend as little as £100 to make a big difference to your online business prospects. In this workshop you will learn how to define your advertising […]
ETAG Tech Tuesday: Keeping your tourism business safe from the bad guys
15 January 2019, 8:30 am - 10:30 am
Find out the online security risks that are affecting your tourism business today and the steps you need to take to protect your business from attack and data loss. We will cover how to manage passwords, how to detect and avoid ransomware and all other forms of malware. Agenda 08.30-09.00 Breakfast rolls09.00-10.00 Presentation10.00-10.30 Networking Who should […]
Creating Inspiring Photography Content for Tourism
Thursday 22 November 2018, 9:30 am - 12:30 pm
Learn how to determine what makes compelling visual content, the science behind visual content and how to tell an engaging story using imagery.
Creating Inspiring Video Content for Tourism
Tuesday 4 December 2018, 9:30 am - 12:30 pm
This hands-on, creative workshop will show delegates how to use an iPad or iPhone to shoot, edit and upload great videos to YouTube, Facebook and Instagram, including voiceovers, background music, and titles.
ETAG 2019 Conference
31 January 2019, 8:15 am - 1:45 pm
Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]
ETAG Digital Solutions for Tourism 2018 – Presentations
The 8th Digital Solutions for Tourism Conference was held on 25th October 2018 at the National Museum of Scotland. The presentations reflected the great variety of work going on in Edinburgh and Scotland today, and offered a look to the future of tourism, as well as international best practice. If you missed out, the slides are available here […]
Cyber Resilience Toolkit
Posted on 7 October 2018
The information we create and the data we hold about our customers has value to us. It also has value to others. This makes us all a target of cyber crime. In fact, more than 60% of SMEs had a security breach last year – but 65% still think they are not a target and […]
ETAG Digital Solutions for Tourism Conference 2018
Thursday 25 October 2018, 8:30 am - 2:30 pm
#TechTourism2018 Now in its 8th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar. The day offers the chance for technology and tourism businesses to come together, identify new business opportunities and spark innovation around the use of digital to meet the changing expectations of Scotland’s tourists. We’re excited to once again have a […]