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What is the potential return on investment for the tourism sector from the use of social and digital media technologies? How can the rise in use of virtual and augmented reality enhance experiences and present new business opportunities? This session will highlight how the Scottish Tourism industry can better use social and digital media to […]

Social media is fast becoming a pay to play media, with falling organic reach and little engagement per post it can sometimes feel like you are talking to nobody. Then there’s the stories about customers paying less attention than ever – it can be difficult to know what to do. In this workshop, we’re going […]

Brand Personification is one of the key strategies that can help you improve your social media success. Consider the intent of your potential market audience when they log onto social media? It’s not to buy from your business, but to catch up friends, discover ‘their’ news and then perhaps, discover new products, trends, services or […]

Review sites and social media have given rise to a more powerful customer. There’s rarely a week that goes past without reports of customers or ‘lifestyle influencers’ trying to manipulate free stays or reduced bills with threats of negative reviews. And, with so much research pointing to consumer reviews being important sources of customer information, […]

The tourism industry in Scotland is worth at least £11bn to the economy and employs over 217,000 people in Scotland. It is also a sector that currently has a low concentration of data science expertise, but the use of data has the potential for real impact within the sector.  Come along to hear from 5 […]

Already using Google Analytics on a regular basis but struggling to make sense of it? This practical workshop will help you understand how well (or not) your  website is performing and what changes you need to make to improve performance. Delegates will log onto their existing Google Analytics account and work through some simple exercises […]

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). As business owners we have until May 2018 to become compliant. During this session, we will provide you with a practical to do guide to ensure your data management […]

If you are new to Google Analytics and you want to learn more – this is an excellent practical workshop to suit your learning requriement. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP […]