Tourism Sector: Digital

ChatGPT Business Briefing – recording & speaker presentations available to download!

Posted on 25 May 2023

ChatGPT is a transformative generative AI chatbot that is making waves in various industries. It uses natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content, including articles, social media posts, essays, code and emails. The online Business Briefing that we held on Wednesday 10 […]

ChatGPT Workshop (in partnership with TravelTech for Scotland)

Wednesday 7 June 2023

BOOK NOW! What is ChatGPT? ChatGPT is a transformative generative AI chatbot that is already making waves in various industries. It uses natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content, including articles, social media posts, essays, code and emails. Why attend this course […]

ETAG Business Briefing in partnership with Traveltech for Scotland: ChatGPT

Wednesday 10 May 2023, 12:00 pm - 1:00 pm

Unleash the Power of new Artificial Intelligence (AI) platform, ChatGPT, on this short but informative online business briefing tailored for tourism and hospitality businesses. ChatGPT is a transformative generative AI chatbot that is already making waves in various industries. It uses natural language processing to create humanlike conversational dialogue. The language model can respond to […]

Make the most of your Google Business Profile on VisitScotland’s webinar series with Google 

Posted on 17 February 2023

Are you a Scottish tourism business looking to make the most of your Google Business Profile?   VisitScotland is hosting a mini-series of three webinars, in conjunction with Google, on the following topics: > ‘Get your business visible on Google with VisitScotland’ (Tuesday 14 February, 11:00 – 12:00)Event now passed – registration closed. > ‘Google and […]

Scottish Traveltech Directory

Posted on 14 December 2020

A new digital directory of over 100 traveltech businesses and 30 industry case studies is now available online. Developed by the Traveltech for Scotland cluster, it showcases how various technologies such as online ticketing, smartphone apps and social distancing solutions can help tourism businesses in Scotland adapt and diversify in a post-Covid19 world. Traveltech for […]

Digital Advertising on a Budget

Online, 1 September 2020, 9:30 am - 11:30 am

Advertising on a Budget? How far can £50 take your business and is it really worth it? Marketing is not free. Acquiring sales for your business costs money, whether it’s your time, 3rd party suppliers or paying for advertising. Many businesses shy away from digital advertising for fear of failure and wasting resources. During our […]

ETAG Business Briefing – “The Locale Edinburgh”

25 August 2020, 10:00 am - 11:00 am

“The Locale” is a new app that allows users to see what’s open near them, what features and services are on offer and how busy their favourite businesses are – helping them make safe and informed decisions about when and how to visit. As a venue, the service allows you to: Communicate your current services, […]

Collaborative Content on Social Media

20 August 2020, 9:30 am - 11:30 am

Social media is just as it says, social. By collaborating, tagging other businesses and using hashtags you can increase your reach! Despite the clue in the name, many businesses continue to broadcast on social media, rather than socialising their brand and building relationships. Furthermore, proactive collaboration on social media can amplify a common message and […]

TikTok – can it be used to promote and grow my tourism business?

tbc, 2 June 2020, 10:00 am - 11:30 am

Can TikTok help us grow our tourism businesses online? TikTok is a social video app that allows users to share short videos usually featuring short dance and lip-sync routines. Join us in this webinar where we will learn and discuss: The demographic of Tik Tok users Popularity and growth of the App Case studies of […]