China-Ready Case Study – The Knight Residence & Criton Apps

One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]

Edinburgh Tourism Innovation Challenge – DataFest 2018 Event

Monday 19 March 2018, 12:00 pm - 4:00 pm

The tourism industry in Scotland is worth at least £11bn to the economy and employs over 217,000 people in Scotland. It is also a sector that currently has a low concentration of data science expertise, but the use of data has the potential for real impact within the sector.  Come along to hear from 5 […]

ETAG Upcoming Events for 2018

We are all enjoying the busy festive season and the buzz in the city! Back at ETAG headquarters we have been planning our upcoming events for 2018 and we can’t wait to share them with you. Check out what we have planned and make sure you book early so you don’t miss out! If we don’t […]

Advanced Google Analytics for Tourism – Edinburgh

Wednesday 21 March 2018, 9:30 am - 12:30 pm

Already using Google Analytics on a regular basis but struggling to make sense of it? This practical workshop will help you understand how well (or not) your  website is performing and what changes you need to make to improve performance. Delegates will log onto their existing Google Analytics account and work through some simple exercises […]

ETAG Technology Tuesday: A Practical Guide to GDPR – Edinburgh

Tuesday 13 March 2018, 8:30 am - 10:30 am

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). As business owners we have until May 2018 to become compliant. During this session, we will provide you with a practical to do guide to ensure your data management […]

Beginners Google Analytics for Tourism

Thursday 8 March 2018, 9:30 am - 12:30 pm

If you are new to Google Analytics and you want to learn more – this is an excellent practical workshop to suit your learning requriement. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP […]

Digital Campaign Management

Thursday 22 February 2018, 9:30 am - 12:30 pm

Learn how to launch a cross platform campaign using Google AdWords, Landing Pages, Social Media Advertising and Email Marketing. We’ll share best practice and talk through keyword methodology, how to write great ad copy, improve quality score and test landing page conversion rate. By the end of the workshop you will have the ability to set […]

ETAG Technology Tuesday: Digital Dreamscapes: Techno-Tourism & Future You!

Tuesday 6 February 2018, 8:30 am - 10:30 am

Digital Technology is raising the bar in terms of consumer expectations and our requirement for frictionless experiences. In this age of acceleration, the screenager with the world in their pocket (smartphone) will increasingly embody technologies that will allow us to relive experiences, reboot life or even recreate the self. Join us with Dr Matt Frew […]

Digital Marketing for Tourism: The Essential Guide

Wednesday 31 January 2018, 9:30 am - 12:30 pm

Are you investing in digital marketing but lack basic marketing skills? Learn the basic principles of hugely useful discipline and get a results-focused grounding in all its essential skills; from identifying the right channel, to evaluating campaign performance. This workshop was developed to help your tourism businesses to confirm the online demand for your products […]

ETAG Technology Tuesday: The Power of Personal Branding

Tuesday 16 January 2018, 8:30 am - 10:30 am

Digital Media has in many respects made it easier for us to build our personal brand, however, it’s also raised the bar in terms of authenticity and credibility. We welcome you to join us with Mariela Albornoz (Social Media Consultant at Start a Fire) to discuss your personal brand, what makes us authentic and how […]

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