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Edinburgh Tourism Innovation Challenge – Tech and Tourism Collaborating

The The Edinburgh Tourism Innovation Challenge (ETIC) kicked off with an amazing challenge weekend which brought together over 120 attendees. The event was the first of three stages in the Edinburgh Tourism Innovation Challenge, whose aim is to connect Edinburgh’s tourism and tech sectors. The challenge weekend, run by innovation centre The Data Lab and […]

Interface Multiparty Competition – Tourism

Up to £30,000 for creative industries, food & drink and tourism projects Groups of businesses in three industry sectors are being invited to team up with academic experts for research and development projects which have the potential to transform their industries. Interface is seeking proposals from companies in the creative industries, food & drink, and […]

Our Edinburgh now features East Lothian!

We are really excited that the Our Edinburgh module now features East Lothian content. There is a whole new segment that has been added to the training module to cover East Lothian and it’s many attractions. This great added extra that has been contributed by Visit East Lothian working closely with Flow who host the […]

Edinburgh Tourism Innovation Challenge

Thursday 5 October 2017, 5:00 pm - Sunday 8 October 2017, 5:00 pm

ETAG have been working closely with The Data Lab and Scottish Enterprise on the Edinburgh Tourism Innovation Challenge. The challenge is focused all around tourism data and how to best use it in a collaborative way to help the whole industry in Edinburgh. The challenge will start with a 3-day event from 05 to 08 October 2017, […]

ETAG – Upcoming Events for Autumn

We are all loving the busy summer and festival season which is making Edinburgh buzz! Back at ETAG headquarters we have been planning our upcoming events following the festival season – so take a look at what we have coming up! 26-Sep ETAG Technology Tuesday: Monetising Keywords – Google Search Console 02-Oct ETAG Digital Workshop: […]

ETAG Technology Tuesday: Chat Bots

Tuesday 10 October 2017, 8:30 am - 10:30 am

Come along to find out all about chat bots! Chat bots are a fast-growing customer service asset across multiple sectors including tourism. Learn why these clever bots are becoming a sought-after business resource and how these can be used in tourism to reduce resource costs, improve customer experience and drive sales. 8.30 Registration, breakfast and […]

ETAG Digital Workshop: Websites that Convert and Sell

Tuesday 14 November 2017, 9:30 am - 12:30 pm

Ensuring the people who arrive at your website stay, engage and convert is essential for return on investment and a challenge for every business. Join us to discover what other businesses have learned from an improved online customer experience and how traditional website design has quickly evolved into User Experience and Design (UX and D). […]

ETAG Digital Workshop: Google Search Console for SEO, Security and Conversion

Thursday 12 October 2017, 9:30 am - 12:30 pm

Join us for this practical session where delegates will link their Google Search Console, Analytics and Tag Manager accounts whilst touring key features that aid conversion guided by our expert Brian Tate. Content includes: How does Google see your website Who links to your website What keywords trigger click through traffic to your website Features […]

ETAG Digital Workshop: Hootsuite – Social Media Management for Tourism

Monday 2 October 2017, 9:30 am - 12:30 pm

Come along to find out more about social meida management tools. Social media management tools allow businesses to manage multiple networks and share content across various channels such as Facebook, Twitter, Instagram, Google Plus and LinkedIn. Schedule posts, set up reports, shorten URLs and track specific keyword searches or hashtags – doing all of this […]

ETAG Technology Tuesday: Monetising Keywords – Google Search Console

Tuesday 26 September 2017, 8:30 am - 10:30 am

Join us to find out more about Google Search Console – did you know that Google can tell you not only which keywords drive traffic to your website, but if those keywords convert into sales! Combining the free Google tools – Search Console, Analytics and Tag Manager – you can more effectively manage your digital […]

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