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ETAG Digital Solutions for Tourism Conference 2018

Thursday 25 October 2018, 8:30 am - 2:30 pm

#TechTourism2018 Now in its 8th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar. The day offers the chance for technology and tourism businesses to come together, identify new  business opportunities and spark innovation around the use of digital to meet the changing expectations of Scotland’s tourists. We’re excited to once again have a […]

ETAG Technology Tuesday: China Digital

Tuesday 25 September 2018, 8:30 am - 10:30 am

Chinese visitors are some of the most tech-savvy in the world – join us to discover how Chinese travellers are using their smart phones to research, plan, travel and pay. Alice He, ETAG China Ready Social Media Manager, will introduce you to the key apps being used by Chinese visitors. AGENDA 8.30 Registration, breakfast and networking […]

Creating Inspiring Video Content for Tourism

Tuesday 4 December 2018, 9:30 am - 12:30 pm

YouTube has over a billion users, almost one-third of all internet users. Nearly 60% of people watch videos to help them choose accommodations for their travel. Video is an essential asset for online marketing, especially in tourism, as being able to show a potential customer what they’ll experience when they visit you goes further than […]

Creating Inspiring Photography Content for Tourism

Thursday 22 November 2018, 9:30 am - 12:30 pm

Great visuals allow travellers to visualise potential new experiences and can inspire them to book with one business over others. What is “inspiring visual content” and how does this impact on online conversions? Visual content is now the cornerstone of a successful online campaign, particularly in the tourism sector. Learn how to determine what makes […]

Creating Inspiring Written Content for Tourism – Be Seen, Be Shared, Be Found

Tuesday 13 November 2018, 9:30 am - 12:30 pm

Blogs and social media posts are a great tool for tourism businesses to tell stories and inspire people. Statistics show that small businesses with blogs generate 126% more leads. What is “inspiring content” and how does this impact on online conversions? Learn how to determine and create the content you should be producing for social […]

The Data Driven Tourism Business for the Future – Workshop

Tuesday 30 October 2018, 9:30 am - 12:30 pm

The data driven business of the future will be more informed than its competitors, it will make smarter decisions for better results. This workshop will help you glean insight from data. Learn how to translate these insights into actionable decisions informed by facts, not gut feel. This 3 hour session covers the data gathering and […]

ETAG Tech Tuesday: The Future of Digital Tourism

Tuesday 9 October 2018, 8:30 am - 10:30 am

Technology is progressing at an exponential rate and is it essential to keep up to date with the latest trends. It is not easy to know which technology developments will have the most impact on your business and this awareness seminar will give you the information you need to adjust your approach and keep up […]

The Digital Future of your Hotel roadshow – Edinburgh

Wednesday 5 September 2018, 9:00 am - 12:30 pm

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy? Join us as The Digital Future of your Hotel will visit Edinburgh next September 5. Come to learn with us in a debate about the new digital trends, how to work the digital future of your […]

Stay Safe Online in 2018 with Which? – Google Digital Garage

Thursday 9 August 2018

Learn cyber-safety basics and discover some simple steps you can take to stay safe online. How long is it? 1 hour. Who is it for? Computer, smartphone or tablet users who are keen to learn how to keep themselves and their personal data safe when using the internet. Suitable for people across a range of […]

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