Metinburgh! A Vision for Metaverse Digital Tourism in Edinburgh

Posted on 3 September 2025

There are many technologies that the tourism industry can harness to grow the sector, with Augmented and Virtual Reality an especially potent innovation to harness. The Metaverse—a dynamic blend of virtual reality (VR), augmented reality (AR), and blockchain—ushers in an immersive digital layer where tourism experiences can be explored in revolutionary ways. These can be […]

ETAG TECH TASTER: Automation – Your New Business Partner

Edinburgh Futures Institute, 2 October 2024, 9:00 am - 10:30 am

SOLD OUT Wednesday 2 October 09:00 – 10:30 In-person event at Edinburgh Futures Institute Join us to discover how automation and artificial intelligence can transform your tourism or hospitality business. The session will be hosted by Joshua Ryan-Saha, Director of Traveltech for Scotland, Edinburgh Futures Institute, and we’ve two insightful speakers lined up: 1. Pedro […]

TECH TUESDAY: ‘Robotics in Hospitality & Tourism: Practical Solutions for Your Business’

14 May 2024, 12:00 pm - 3:00 pm

Join us for the second ‘Tech Tuesday’ event in the 2024 series: ‘Robotics in Hospitality & Tourism: Practical Solutions for Your Business’  This collaborative event hosted by The National Robotarium in partnership with Traveltech at The Edinburgh Futures Institute and Edinburgh Napier University’s tourism academics is designed for professionals within the hospitality and tourism sector who are eager to explore what value robotics can bring […]

Tech Tuesday – Hospitality, Finance & Payments

26 March 2024, 5:00 pm - 7:30 pm

Join us for the first Tech Tuesday event in 2024: ‘The Future of Technology in Hospitality, Finance & Payments’. This exclusive evening event will be co-hosted by ETAG, Traveltech for Scotland and Stripe, at Dovecot Studios, Edinburgh. Learn about the latest advancements in hospitality tech and fintech, and understand how these innovations can transform your business. This […]

ChatGPT Workshop (in partnership with TravelTech for Scotland)

7 June 2023

BOOK NOW! What is ChatGPT? ChatGPT is a transformative generative AI chatbot that is already making waves in various industries. It uses natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content, including articles, social media posts, essays, code and emails. Why attend this course […]

ETAG Business Briefing in partnership with Traveltech for Scotland: ChatGPT

10 May 2023, 12:00 pm - 1:00 pm

Unleash the Power of new Artificial Intelligence (AI) platform, ChatGPT, on this short but informative online business briefing tailored for tourism and hospitality businesses. ChatGPT is a transformative generative AI chatbot that is already making waves in various industries. It uses natural language processing to create humanlike conversational dialogue. The language model can respond to […]

Digital Advertising on a Budget

Online, 1 September 2020, 9:30 am - 11:30 am

Advertising on a Budget? How far can £50 take your business and is it really worth it? Marketing is not free. Acquiring sales for your business costs money, whether it’s your time, 3rd party suppliers or paying for advertising. Many businesses shy away from digital advertising for fear of failure and wasting resources. During our […]

ETAG Business Briefing – “The Locale Edinburgh”

25 August 2020, 10:00 am - 11:00 am

“The Locale” is a new app that allows users to see what’s open near them, what features and services are on offer and how busy their favourite businesses are – helping them make safe and informed decisions about when and how to visit. As a venue, the service allows you to: Communicate your current services, […]

Collaborative Content on Social Media

20 August 2020, 9:30 am - 11:30 am

Social media is just as it says, social. By collaborating, tagging other businesses and using hashtags you can increase your reach! Despite the clue in the name, many businesses continue to broadcast on social media, rather than socialising their brand and building relationships. Furthermore, proactive collaboration on social media can amplify a common message and […]

TikTok – can it be used to promote and grow my tourism business?

tbc, 2 June 2020, 10:00 am - 11:30 am

Can TikTok help us grow our tourism businesses online? TikTok is a social video app that allows users to share short videos usually featuring short dance and lip-sync routines. Join us in this webinar where we will learn and discuss: The demographic of Tik Tok users Popularity and growth of the App Case studies of […]