Archives

ETAG Technology Tuesday: Commercialising Digital Experiences

Tuesday 5 June 2018, 8:30 am - 10:30 am

What is the potential return on investment for the tourism sector from the use of social and digital media technologies? How can the rise in use of virtual and augmented reality enhance experiences and present new business opportunities? This session will highlight how the Scottish Tourism industry can better use social and digital media to […]

The Changing World of Social Media

Wednesday 23 May 2018, 9:30 am - 12:30 pm

Social media is fast becoming a pay to play media, with falling organic reach and little engagement per post it can sometimes feel like you are talking to nobody. Then there’s the stories about customers paying less attention than ever – it can be difficult to know what to do. In this workshop, we’re going […]

Personifying your Brand for Success on Social Media

Tuesday 15 May 2018, 9:30 am - 12:30 pm

Brand Personification is one of the key strategies that can help you improve your social media success. Consider the intent of your potential market audience when they log onto social media? It’s not to buy from your business, but to catch up friends, discover ‘their’ news and then perhaps, discover new products, trends, services or […]

ETAG Technology Tuesday: Responding to Customer Reviews

Tuesday 1 May 2018, 8:30 am - 10:30 am

Review sites and social media have given rise to a more powerful customer. There’s rarely a week that goes past without reports of customers or ‘lifestyle influencers’ trying to manipulate free stays or reduced bills with threats of negative reviews. And, with so much research pointing to consumer reviews being important sources of customer information, […]

China-Ready Case Study – The Knight Residence & Criton Apps

One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]

Edinburgh Tourism Innovation Challenge – DataFest 2018 Event

Monday 19 March 2018, 12:00 pm - 4:00 pm

The tourism industry in Scotland is worth at least £11bn to the economy and employs over 217,000 people in Scotland. It is also a sector that currently has a low concentration of data science expertise, but the use of data has the potential for real impact within the sector.  Come along to hear from 5 […]

ETAG Upcoming Events for 2018

We are all enjoying the busy festive season and the buzz in the city! Back at ETAG headquarters we have been planning our upcoming events for 2018 and we can’t wait to share them with you. Check out what we have planned and make sure you book early so you don’t miss out! If we don’t […]

Advanced Google Analytics for Tourism – Edinburgh

Wednesday 21 March 2018, 9:30 am - 12:30 pm

Already using Google Analytics on a regular basis but struggling to make sense of it? This practical workshop will help you understand how well (or not) your  website is performing and what changes you need to make to improve performance. Delegates will log onto their existing Google Analytics account and work through some simple exercises […]

ETAG Technology Tuesday: A Practical Guide to GDPR – Edinburgh

Tuesday 13 March 2018, 8:30 am - 10:30 am

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). As business owners we have until May 2018 to become compliant. During this session, we will provide you with a practical to do guide to ensure your data management […]

Beginners Google Analytics for Tourism

Thursday 8 March 2018, 9:30 am - 12:30 pm

If you are new to Google Analytics and you want to learn more – this is an excellent practical workshop to suit your learning requriement. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP […]

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