Advertising on a Budget? How far can £50 take your business and is it really worth it? Marketing is not free. Acquiring sales for your business costs money, whether it’s your time, 3rd party suppliers or paying for advertising. Many businesses shy away from digital advertising for fear of failure and wasting resources. During our […]
Archives
ETAG Business Briefing – “The Locale Edinburgh”
Tuesday 25 August 2020, 10:00 am - 11:00 am
“The Locale” is a new app that allows users to see what’s open near them, what features and services are on offer and how busy their favourite businesses are – helping them make safe and informed decisions about when and how to visit. As a venue, the service allows you to: Communicate your current services, […]
Collaborative Content on Social Media
Thursday 20 August 2020, 9:30 am - 11:30 am
Social media is just as it says, social. By collaborating, tagging other businesses and using hashtags you can increase your reach! Despite the clue in the name, many businesses continue to broadcast on social media, rather than socialising their brand and building relationships. Furthermore, proactive collaboration on social media can amplify a common message and […]
TikTok – can it be used to promote and grow my tourism business?
Tuesday 2 June 2020, 10:00 am - 11:30 am
Can TikTok help us grow our tourism businesses online? TikTok is a social video app that allows users to share short videos usually featuring short dance and lip-sync routines. Join us in this webinar where we will learn and discuss: The demographic of Tik Tok users Popularity and growth of the App Case studies of […]
Learn to use Canva.com for Content Creation
Thursday 14 May 2020, 9:30 am - 11:30 am
Learn how to edit pictures, make collages, and create stellar branded templates to professionally market your tourism business. In this fun and interactive webinar, delegates will learn how to use the free version of Canva (a simplified graphic-design tool) to create social media images, website elements, logos, business cards, letterheads, flyers, posters, invitations and more! […]
ETAG Tech Workshop – Learning to Harness the Data Opportunity
Tuesday 17 March 2020, 9:30 am - 12:30 pm
We believe that data in tourism can positively impact on business sustainability and competitiveness. But how do you start to explore the data opportunity? Join us with our data expert Craig Paterson to understand the value of data. Identifying a tourism industry objective, Craig will then facilitate a process for investigating the data opportunity using […]
Improving Customer Experience & Business Performance with Sensor Technology
Tuesday 31 March 2020, 8:30 am - 11:00 am
Did you know: sensors and the Internet of Things (IoT) provide great opportunities to enhance customer experiences AND business performance. Join our extended and exciting Technology Tuesday event to learn how innovative and connected technology can support new customer interactions and experiences, taking your customer service to the next level. Product Design agency, Filament, will […]
ETAG Technology Workshop – Canva Content Creation
3 December 2019, 9:30 am - 12:30 pm
Learn how to edit pictures, make collages, and create stellar branded templates to professionally market your tourism business
ETAG Technology Tuesday – It Pays to be Social on Social
26 November 2019, 8:30 am - 10:30 am
Learn about social media algorithms and specific tactics that will positively impact your brand’s organic reach and improve engagement.
ETAG Technology Workshop – Create Engaging Blog Content
14 November 2019, 9:30 am - 12:30 pm
In this highly practical workshop, you will create: Blogging topic, killer introductions and search engine friendly content!