Edinburgh Tourism Action Group
The average cost of a cyber attack on a business is now estimated to be around £44,000 – and while you might feel too small to be an at-risk target, the reality is that small companies are often seen as soft targets for opportunists to try, as they lack the resources of larger organisations who […]
A new digital directory of over 100 traveltech businesses and 30 industry case studies is now available online. Developed by the Traveltech for Scotland cluster, it showcases how various technologies such as online ticketing, smartphone apps and social distancing solutions can help tourism businesses in Scotland adapt and diversify in a post-Covid19 world. Traveltech for […]
Advertising on a Budget? How far can £50 take your business and is it really worth it? Marketing is not free. Acquiring sales for your business costs money, whether it’s your time, 3rd party suppliers or paying for advertising. Many businesses shy away from digital advertising for fear of failure and wasting resources. During our […]
“The Locale” is a new app that allows users to see what’s open near them, what features and services are on offer and how busy their favourite businesses are – helping them make safe and informed decisions about when and how to visit. As a venue, the service allows you to: Communicate your current services, […]
Social media is just as it says, social. By collaborating, tagging other businesses and using hashtags you can increase your reach! Despite the clue in the name, many businesses continue to broadcast on social media, rather than socialising their brand and building relationships. Furthermore, proactive collaboration on social media can amplify a common message and […]
Can TikTok help us grow our tourism businesses online? TikTok is a social video app that allows users to share short videos usually featuring short dance and lip-sync routines. Join us in this webinar where we will learn and discuss: The demographic of Tik Tok users Popularity and growth of the App Case studies of […]
Learn how to edit pictures, make collages, and create stellar branded templates to professionally market your tourism business. In this fun and interactive webinar, delegates will learn how to use the free version of Canva (a simplified graphic-design tool) to create social media images, website elements, logos, business cards, letterheads, flyers, posters, invitations and more! […]
We believe that data in tourism can positively impact on business sustainability and competitiveness. But how do you start to explore the data opportunity? Join us with our data expert Craig Paterson to understand the value of data. Identifying a tourism industry objective, Craig will then facilitate a process for investigating the data opportunity using […]
Did you know: sensors and the Internet of Things (IoT) provide great opportunities to enhance customer experiences AND business performance. Join our extended and exciting Technology Tuesday event to learn how innovative and connected technology can support new customer interactions and experiences, taking your customer service to the next level. Product Design agency, Filament, will […]
Learn how to edit pictures, make collages, and create stellar branded templates to professionally market your tourism business
