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ETAG – Upcoming Events for Autumn

We are all loving the busy summer and festival season which is making Edinburgh buzz! Back at ETAG headquarters we have been planning our upcoming events following the festival season – so take a look at what we have coming up! 26-Sep ETAG Technology Tuesday: Monetising Keywords – Google Search Console 02-Oct ETAG Digital Workshop: […]

ETAG Technology Tuesday: Chat Bots

Tuesday 10 October 2017, 8:30 am - 10:30 am

Come along to find out all about chat bots! Chat bots are a fast-growing customer service asset across multiple sectors including tourism. Learn why these clever bots are becoming a sought-after business resource and how these can be used in tourism to reduce resource costs, improve customer experience and drive sales. 8.30 Registration, breakfast and […]

ETAG Digital Workshop: Websites that Convert and Sell

Tuesday 14 November 2017, 9:30 am - 12:30 pm

Ensuring the people who arrive at your website stay, engage and convert is essential for return on investment and a challenge for every business. Join us to discover what other businesses have learned from an improved online customer experience and how traditional website design has quickly evolved into User Experience and Design (UX and D). […]

ETAG Digital Workshop: Google Search Console for SEO, Security and Conversion

Thursday 12 October 2017, 9:30 am - 12:30 pm

Join us for this practical session where delegates will link their Google Search Console, Analytics and Tag Manager accounts whilst touring key features that aid conversion guided by our expert Brian Tate. Content includes: How does Google see your website Who links to your website What keywords trigger click through traffic to your website Features […]

ETAG Digital Workshop: Hootsuite – Social Media Management for Tourism

Monday 2 October 2017, 9:30 am - 12:30 pm

Come along to find out more about social meida management tools. Social media management tools allow businesses to manage multiple networks and share content across various channels such as Facebook, Twitter, Instagram, Google Plus and LinkedIn. Schedule posts, set up reports, shorten URLs and track specific keyword searches or hashtags – doing all of this […]

ETAG Technology Tuesday: Monetising Keywords – Google Search Console

Tuesday 26 September 2017, 8:30 am - 10:30 am

Join us to find out more about Google Search Console – did you know that Google can tell you not only which keywords drive traffic to your website, but if those keywords convert into sales! Combining the free Google tools – Search Console, Analytics and Tag Manager – you can more effectively manage your digital […]

ETAG Technology Tuesday: Video Production for International Markets

Tuesday 13 June 2017, 8:30 am - 10:30 am

Is your video marketing getting lost in translation? Join us at this breakfast session where we will review video marketing and the impact social media has had on video production and the use of subtitles to reach new international markets. We will discuss: The benefits of video to international marketing The importance of the planning […]

ETAG Digital Solutions for Tourism Conference 2017

Thursday 26 October 2017, 8:30 am - 2:30 pm

#techtourism2017 Now in its 7th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar bringing digital and technology businesses together with tourism businesses to identify opportunities to use digital technology to meet the changing expectations of Scotland’s digital tourists. Check out last year’s video highlights!  We will have a great […]

ETAG Technology Tuesday: Dynamic Pricing in Tourism

Tuesday 23 May 2017, 8:30 am - 10:00 am

Pricing your Services for Maximum Profit? During this Technology Tuesday event, we will explore Dynamic Pricing strategies and the available software that can help you implement a flexible pricing policy to benefit from surges in demand, and where required, better control footfall and volume in general. Speakers include Avalon Smith from Derbysoft and Lesley Wood, […]

ETAG Technology Tuesday: How to Protect your Data

Tuesday 6 June 2017, 8:30 am - 10:00 am

Join us for breakfast to learn more about data risks and security.We share our own data and we gather customer data daily, much of this data and information is personal and financial. In several ways, the availability of data drives business efficiency and competition – but, how do we know it’s safe? Whether it’s our […]

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