Best Practice Case Studies

We have interviewed a range of Edinburgh businesses who have been successful in developing strong relationships and sustainable business with the Travel Trade:
(i) Mercat Tours

As a local independent family business, Mercat reports on Travel Trade working successes including increased sales, brand awareness and access to new markets as well as some great partnership working with other tourism businesses around the city.
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(ii) Edinburgh Bus Tours

The Royal Edinburgh Ticket is particularly popular product with Travel Trade. It offers 48 hours on our 3 city tours plus guaranteed entry to Edinburgh Castle, Palace of Holyroodhouse and Royal Yacht Britannia. Agents appreciate the ease of booking, allowing them to check availability and issue an e-ticket to their customer. It covers the top Royal sites in the city, with a great way of reaching them and at a very special price.
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(iii) The Scotch Whisky Experience

By participation with a trade client in a campaign The Scotch Whisky Experience has been successfully positioned alongside global brands like Buckingham Palace and The Louvre, which has been a great brand association.
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(iv) Macdonald Hotels

Macdonald Hotels advise us that the travel trade can offer great business at different times of the year including short lead and off peak at different properties allowing them to achieve their budgets. Communication with your Travel Trade partners is key.
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(v) Hotel Indigo and Cairn Hotel

Hotel Indigo and Cairn Hotel share that working with the Travel Trade gives them the best mix of business for both properties, they recommend that you are open to opportunities as there will be something there to suit your business.
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