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Forever Edinburgh

Forever Edinburgh is the city’s official destination marketing brand.

The Forever Edinburgh team sit within the City of Edinburgh Council, and they lead on the promotion and marketing of Edinburgh as a destination to visit and live.

Forever Edinburgh’s current visitor marketing campaign ‘Experience the Beauty’ aims to inspire the UK visitor market to book an overnight trip to Edinburgh. In addition to this they are running a campaign solely targeted at Edinburgh Residents, ‘Resident Rewards Edinburgh’ to encourage locals to enjoy their city’s cultural offering.

Learn more about these campaigns and how your business can get involved by selecting the links below:

Visitor Marketing Campaign 2023/24: ‘Experience the Beauty

Resident Rewards Edinburgh

Useful business resources from Forever Edinburgh:

(i) Forever Edinburgh Press Pack 2024
Packed with information to on the city including the latest openings, upcoming event, surprising facts and accolades, this is a must-have resource for Edinburgh businesses working with the media and influencers to promote Edinburgh to visitors.


(ii) Forever Edinburgh’s downloadable images
Forever Edinburgh have a wide selection of images available on their Flickr account, for businesses to download and use in their marketing activity to help sell the city. Please credit Forever Edinburgh, and if using on social please use #ForeverEdinburgh.  

View Forever Edinburgh’s image gallery

(iii) Inspirational information for the Travel Trade
Forever Edinburgh have developed a Travel Trade section of their website packed with inspiration and practical tips for developing exciting and attractive Edinburgh visitor products.

Visit their Travel Trade web page

Connect with the official Forever Edinburgh channels on:

Use the #ForeverEdinburgh hashtag in your social media posts, interact with other hashtag users and encourage your audience to join in.