Whether students on their first trip abroad, backpackers on a gap year or a group of friends on a weekend city break, Edinburgh offers the youth traveller a year-round destination with a distinctly Scottish, cultural accent.
Youth travellers are looking for many of the same authentic experiences as other visitors. However, research suggests a fundamental change is required in the way we do business with them if we are to make the most of the opportunities the youth travel market presents.
The youth travel market is growing and is set to dominate future travel.
Youth Travel Articles & Resources
As an industry-led network of organisations working together to promote Edinburgh as a world-class Youth Travel destination, Youth Travel Edinburgh are starting afresh and rebuilding their network. They aim to initiate destination-wide focus on the youth travel market to stimulate growth and capitalise on the long term opportunity provided by youth travellers to Edinburgh. Youth Travel Edinburgh encourage collaboration to better understand our visitors, […]
Uncover Edinburgh offers you a FREE industry content hub packed full of free-to-use digital assets for you to use. Download GIFs and videos for Facebook and Twitter, and post with #UncoverEdinburgh to help drive more youth travellers to our amazing city. In Scotland’s 2018 Year of young People (YOYP) #UncoverEdinburgh is a digital campaign to […]
Scran Salon & Zomato: Year of Food and Drink 2015 (from Katie Duncan at Travel Massive) Food and drink is the main attraction for many a traveller, and the key ingredient of so many memorable destinations across the globe. As September is the celebration month of the Year of Food and Drink Scotland 2015, Travel Massive […]