Events

Check out what ETAG has in store for you in the coming months. Whether you are looking for training sessions, networking opportunities with other tourism businesses or want to look into what’s happening in the tourism sector that can affect you, ETAG has it covered.

ETAG has planned a series of events with you, the tourism business in mind. We have developed events that will provide you with a unique platform to network, learn and grow. ETAG events run from September to June.

And remember, if you want to know more about any of our events before you book, the ETAG Team is on hand if you want to check anything before you book.

To find out about other B2B events and the dates of upcoming festivals and events in the city, check out our Events & Festivals calendar.

ETAG Technology Tuesday: The Power of Personal Branding

16 January 2018, 8:30 am - 10:30 am
Edinburgh Training and Conference Venue

Digital Media has in many respects made it easier for us to build our personal brand, however, it’s also raised the bar in terms of authenticity and credibility. We welcome you to join us with Mariela Albornoz (Social Media Consultant at Start a Fire) to discuss your personal brand, what makes us authentic and how […]

Digital Marketing for Tourism: The Essential Guide

31 January 2018, 9:30 am - 12:30 pm
Edinburgh Training and Conference Venue

Are you investing in digital marketing but lack basic marketing skills? Learn the basic principles of hugely useful discipline and get a results-focused grounding in all its essential skills; from identifying the right channel, to evaluating campaign performance. This workshop was developed to help your tourism businesses to confirm the online demand for your products […]

ETAG Conference 2018

1 February 2018, 8:30 am - 2:30 pm
McEwan Hall

Time to start thinking about 2018! Come join us for the annual ETAG Conference on Thursday 1st February 2018 in the newly renovated and recently re-opened McEwan Hall. With 2017 set to be another recording breaking year for Edinburgh’s tourism sector, the Conference will focus on “Managing Success” and what the key issues are for […]

ETAG Technology Tuesday: Digital Dreamscapes: Techno-Tourism & Future You!

6 February 2018, 8:30 am - 10:30 am
Edinburgh Training and Conference Venue

Digital Technology is raising the bar in terms of consumer expectations and our requirement for frictionless experiences. In this age of acceleration, the screenager with the world in their pocket (smartphone) will increasingly embody technologies that will allow us to relive experiences, reboot life or even recreate the self. Join us with Dr Matt Frew […]

Digital Campaign Management

22 February 2018, 9:30 am - 12:30 pm
Edinburgh Training and Conference Venue

Learn how to launch a cross platform campaign using Google AdWords, Landing Pages, Social Media Advertising and Email Marketing. We’ll share best practice and talk through keyword methodology, how to write great ad copy, improve quality score and test landing page conversion rate. By the end of the workshop you will have the ability to set […]

Beginners Google Analytics for Tourism

8 March 2018, 9:30 am - 12:30 pm
Edinburgh Training and Conference Venue

If you are new to Google Analytics and you want to learn more – this is an excellent practical workshop to suit your learning requriement. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP […]

ETAG Technology Tuesday: A Practical Guide to GDPR – Edinburgh

13 March 2018, 8:30 am - 10:30 am
Edinburgh Training and Conference Venue

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). As business owners we have until May 2018 to become compliant. During this session, we will provide you with a practical to do guide to ensure your data management […]

Advanced Google Analytics for Tourism – Edinburgh

21 March 2018, 9:30 am - 12:30 pm
Edinburgh Training and Conference Venue

Already using Google Analytics on a regular basis but struggling to make sense of it? This practical workshop will help you understand how well (or not) your  website is performing and what changes you need to make to improve performance. Delegates will log onto their existing Google Analytics account and work through some simple exercises […]