Check out what ETAG has in store for you in the coming months. Whether you are looking for training sessions, networking opportunities with other tourism businesses or want to look into what’s happening in the tourism sector that can affect you, ETAG has it covered.

ETAG has planned a series of events with you, the tourism business in mind. We have developed events that will provide you with a unique platform to network, learn and grow. ETAG events run from September to June.

And remember, if you want to know more about any of our events before you book, the ETAG Team is on hand if you want to check anything before you book.

To find out about other B2B events and the dates of upcoming festivals and events in the city, check out our Events & Festivals calendar.

ETAG 2019 Conference

Thursday 31 January 2019, 8:15 am - 1:45 pm
McEwan Hall

Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]

Making Google Analytics work for your Tourism Business

Tuesday 19 February 2019, 9:30 am - 12:30 pm
Jurys Inn Edinburgh

This session is ideal for those who already have Google Analytics running on their websites, but who want to make it easier to use and get more from it. It’s an ideal follow up for anyone who has attended the Digital Boost – Web and Social Media Analytics workshop, and for those who want to […]

Advanced Analytics for Tourism – Tag Manager, Search Console & More

Tuesday 26 March 2019, 9:30 am - 12:30 pm
Jurys Inn Edinburgh

This practical demonstration filled session is for those wanting to get a little more from their tracking setup. Moving beyond the content of the intermediate session (“Making Google Analytics work for your Tourism Business”), this session looks at helping you setup some key features such as conversion tracking, campaign tracking and custom reports.  Introducing attendees […]