VisitScotland will be focusing on the new Project Legend campaign for Business Tourism and Events over the coming months and it is a great opportunity to get involved and showcase our Legendary status! The campaign focuses on Scotland’s ongoing contribution to the world including feasts of engineering, scientific discoveries and our great digital ecosystem. For […]
The economic value of business tourism to Edinburgh city region is estimated to be in excess of £300m per annum.
But not only that, Edinburgh is the most popular UK city after London for hosting international association meetings
Business tourism offers great opportunities for boosting your business because not only business visitors spend almost twice that of leisure visitors but business tourism is also a less seasonal market. As tourism business it is important that you understand this market so you can capitalise on the opportunities it can bring to your business.
Key contacts and information:
Marketing Edinburgh is the lead organisation responsible for promoting Edinburgh and Lothians as a premier conference, incentive, meetings and event destination http://www.meetingedinburgh.com/ and who will also consider joint sales missions. They also publish a really great guide to the list of events they know are coming to the city.
VisitScotland’s Business Tourism Unit promotes Scotland as a destination for conferences, conventions, meetings, and incentive programmes. If you want to target business services get in touch with the VisitScotland Business Tourism Unit to discuss marketing opportunities http://www.visitscotland.org/what_we_do/marketing/business_tourism_unit.aspx and you could look at joining them at UK and international events to promote your business
You can also get involved and use some of the marketing Materials for Project Legend – the Business Tourism Marketing Campaign for Scotland which focuses on Scotland’s great legendary skills and people!
Business Tourism for Scotland is the industry group that seeks to facilitate industry growth in Scotland through to 2020. Have a look at their website or follow them on twitter for more information http://www.businesstourismforscotland.com/ or Twitter @biztourismscot
ETAG has a small Business Tourism focused working group that is focusing on the key challenges for business tourism in the city – there will also be a Business Opportunity Guide published in late 2017. Get in touch if you would like to find out more.
Business Tourism Articles & Resources
In February we ran a successful marketing event where we collaboratively planned future on and off-line marketing content. So why should you come to our event in June? Collectively we have a wider reach and as such a louder voice! The February attendees have a collective reach on Twitter of over 500,000 followers. Visitors to […]