Business Tourism & Events

The economic value of business tourism to Edinburgh city region is estimated  to be in excess of £300m per annum.

But not only that, Edinburgh is the most popular UK city after London for hosting international association meetings

Business tourism and events offers great opportunities for boosting your business  because not only  business visitors spend  almost twice that of leisure visitors but business tourism is also a less seasonal market. As tourism business it is important that you understand  this market so you can capitalise on the opportunities it can bring to your business.

Key contacts and information:

Make it Edinburgh is the city wide marketing campaign for Business Events – the collateral is there for everyone to use so check it out and remember to use it at www.makeitedinburgh.com

Marketing Edinburgh is the lead organisation responsible for promoting Edinburgh and Lothians as a premier conference, incentive, meetings and event destination http://www.meetingedinburgh.com/ and who will also consider joint sales missions. They also publish a really great guide to the list of events they know are coming to the city.

VisitScotland’s Business Tourism Unit  promotes Scotland as a destination for conferences, conventions, meetings, and incentive programmes. If you want to target business services get in touch with the VisitScotland Business Tourism Unit to discuss marketing opportunities http://www.visitscotland.org/what_we_do/marketing/business_tourism_unit.aspx  and you could look at joining them at UK and international events to promote your business

You can also get involved and use some of the marketing Materials for Legends – the Business Tourism Marketing Campaign for Scotland which focuses on Scotland’s great, legendary skills and people!

Business Tourism for Scotland is the industry group that seeks to facilitate industry growth in Scotland through to 2020. Have a look at their website or follow them on twitter for more information http://www.businesstourismforscotland.com/ or Twitter @biztourismscot

ETAG has a Business Tourism focused working group that is focusing on the key challenges for business tourism in the city – there will also be a Business Opportunity Guide published in late 2017. Get in touch if you would like to find out more.