The economic value of business tourism to Edinburgh city region is estimated to be in excess of £300m per annum.
But not only that, Edinburgh is the most popular UK city after London for hosting international association meetings
Business tourism and events offers great opportunities for boosting your business because not only business visitors spend almost twice that of leisure visitors but business tourism is also a less seasonal market. As tourism business it is important that you understand this market so you can capitalise on the opportunities it can bring to your business.
Key contacts and information:
Make it Edinburgh is the city wide marketing campaign for Business Events – the collateral is there for everyone to use so check it out and remember to use it at www.makeitedinburgh.com
Marketing Edinburgh is the lead organisation responsible for promoting Edinburgh and Lothians as a premier conference, incentive, meetings and event destination http://www.meetingedinburgh.com/ and who will also consider joint sales missions. They also publish a really great guide to the list of events they know are coming to the city.
VisitScotland’s Business Tourism Unit promotes Scotland as a destination for conferences, conventions, meetings, and incentive programmes. If you want to target business services get in touch with the VisitScotland Business Tourism Unit to discuss marketing opportunities http://www.visitscotland.org/what_we_do/marketing/business_tourism_unit.aspx and you could look at joining them at UK and international events to promote your business
You can also get involved and use some of the marketing Materials for Legends – the Business Tourism Marketing Campaign for Scotland which focuses on Scotland’s great, legendary skills and people!
Business Tourism for Scotland is the industry group that seeks to facilitate industry growth in Scotland through to 2020. Have a look at their website or follow them on twitter for more information http://www.businesstourismforscotland.com/ or Twitter @biztourismscot
ETAG has a Business Tourism focused working group that is focusing on the key challenges for business tourism in the city – there will also be a Business Opportunity Guide published in late 2017. Get in touch if you would like to find out more.
Business Tourism Articles & Resources
Project Legends is Visit Scotland’s first social media campaign especially for business tourism. As part of Make It Edinburgh, we are encouraging the whole city to log on and tell the world why Edinburgh is where ideas become legend. During the month of August, the focus will be on LIFE SCIENCES. So why not take […]
On the 22nd November we launched the new ETAG Business Opportunity Guide for Business Events! We had a breakfast briefing event at the Edinburgh International Conference Centre (EICC) where we highlighted the Business Events market, the key industry players and how businesses can get involved. We also showcased the new Edinburgh Business Events Campaign – Make […]
VisitScotland have launched their new business events marketing campaign. It is focused on key sectors in Scotland and the legendary people who make these sector pioneering and innovative. The campaign is designed so that it is easy for everyone to use and adopt for their business. There is an online toolkit with clear guidance around […]
The new campaign focused on Business Events for Edinburgh was launched on the 20th October 2017 at the National Museum of Scotland. The campaign celebrates the city’s unique position as a centre of excellence, innovation and heritage and for the very first time, Edinburgh’s diverse business tourism offering will be presented under a single, cohesive […]
VisitScotland will be focusing on the new Project Legend campaign for Business Tourism and Events over the coming months and it is a great opportunity to get involved and showcase our Legendary status! The campaign focuses on Scotland’s ongoing contribution to the world including feasts of engineering, scientific discoveries and our great digital ecosystem. For […]
In February we ran a successful marketing event where we collaboratively planned future on and off-line marketing content. So why should you come to our event in June? Collectively we have a wider reach and as such a louder voice! The February attendees have a collective reach on Twitter of over 500,000 followers. Visitors to […]