In February we ran a successful marketing event where we collaboratively planned future on and off-line marketing content. So why should you come to our event in June? Collectively we have a wider reach and as such a louder voice! The February attendees have a collective reach on Twitter of over 500,000 followers. Visitors to […]
The economic value of business tourism to Edinburgh city region is estimated to be in excess of £300m per annum.
But not only that, Edinburgh is the most popular UK city after London for hosting international association meetings
Business tourism offers great opportunities for boosting your business because not only business visitors spend almost twice that of leisure visitors but business tourism is also a less seasonal market. As tourism business it is important that you understand this market so you can capitalise on the opportunities it can bring to your business.
Key contacts and information:
Marketing Edinburgh is the lead organisation responsible for promoting Edinburgh and Lothians as a premier conference, incentive, meetings and event destination http://www.meetingedinburgh.com/
VisitScotland’s Business Tourism Unit promotes Scotland as a destination for conferences, conventions, meetings, and incentive programmes. If you want to target business services get in touch with the VisitScotland Business Tourism Unit to discuss marketing opportunities http://www.visitscotland.org/what_we_do/marketing/business_tourism_unit.aspx
Business Tourism for Scotland is the industry group that seeks to facilitate industry growth in Scotland through to 2020. Have a look at their website or follow them on twitter for more information http://www.businesstourismforscotland.com/ or Twitter @biztourismscot