Tourism Sector: Marketing

ETAG Business Briefing in partnership with Traveltech for Scotland: ChatGPT

10 May 2023, 12:00 pm - 1:00 pm

Unleash the Power of new Artificial Intelligence (AI) platform, ChatGPT, on this short but informative online business briefing tailored for tourism and hospitality businesses. ChatGPT is a transformative generative AI chatbot that is already making waves in various industries. It uses natural language processing to create humanlike conversational dialogue. The language model can respond to […]

ETAG 2019 Conference

McEwan Hall, 31 January 2019, 8:15 am - 1:45 pm

Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]

Chinese New Year Business Briefing 2019

Edinburgh City Centre – tbc, 2 November 2018, 8:30 am - 10:00 am

We are delighted that for 2019 ETAG is partnering with the Heriot-Watt Scottish Confucious Institute for Business and Communication to deliver an innovative new marketing and PR campaign around Edinburgh’s Chinese New Year. Now moving into the 3rd year of the Edinburgh China Ready Initiative, the Initiative has already delivered a huge amount of China […]

The Digital Future of your Hotel roadshow – Edinburgh

The Glasshouse, 5 September 2018, 9:00 am - 12:30 pm

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy? Join us as The Digital Future of your Hotel will visit Edinburgh next September 5. Come to learn with us in a debate about the new digital trends, how to work the digital future of your […]

ETAG Technology Tuesday: Online Travel Agencies

Edinburgh Training and Conference Venue, 24 February 2015, 8:30 am - 10:30 am

Why do Online Travel Agencies dominate the Search Engines results pages? Is it possible to compete? Do you understand Domain Authority and the need to build yours? Learn about the changes in search trends and simple techniques that might help you claim back more of the search space for your brand. David Goldie, Mackerel Media […]

ETAG Social Media Practical: Creating Engaging Content

Edinburgh Training and Conference Venue, 5 February 2015, 9:00 am - 12:00 pm

If you are running a social media campaign, whether via YouTube, a blog, Twitter, Pinterest or Facebook you require one key element: great content! In this session we will help you determine the sort of content you should be producing for social media platforms, and clearly define through research what “compelling content” actually is. We […]

ETAG Technology Tuesday: How Does Mobile SEO Work?

Edinburgh Training and Conference Venue, 20 January 2015, 8:30 am - 10:30 am

Smartphone owenership is fast over taking desktop. According to Search Engine Watch ‘Smartphones and tablets made up 34 percent of organic search trafic to websites in the 2nd quarter of 2014’ Come to our Technology Tuesday and learn from David Goldie, SEO and Digital Marketing Specialist, what you can do to ensure you have a […]

Webinar: Thinking Mobile

1 April 2015, 3:00 pm - 4:00 pm

This is part of a series of webinars run my the European Commission that aim to provide support, insight and guidance on digital issues to small and medium-sized enterprises (SMEs) in the tourism industry, as well as practical advice on the day-to-day running of a business.To engage with the speakers, experts and industry leaders on the […]