Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]
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Chinese New Year Business Briefing 2019
2 November 2018, 8:30 am - 10:00 am
We are delighted that for 2019 ETAG is partnering with the Heriot-Watt Scottish Confucious Institute for Business and Communication to deliver an innovative new marketing and PR campaign around Edinburgh’s Chinese New Year. Now moving into the 3rd year of the Edinburgh China Ready Initiative, the Initiative has already delivered a huge amount of China […]
The Digital Future of your Hotel roadshow – Edinburgh
5 September 2018, 9:00 am - 12:30 pm
Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy? Join us as The Digital Future of your Hotel will visit Edinburgh next September 5. Come to learn with us in a debate about the new digital trends, how to work the digital future of your […]
Capital pictures record visitor growth with launch of Chinese city map and photography campaign
Posted on 4 November 2016
Edinburgh’s record-breaking growth in Chinese visitors looks set to continue as city tourism leaders reveal the city’s first-ever Chinese promotional photography campaign and a new-look Mandarin map and city guide targeting the world’s largest inbound visitor market.
Marketing Opportunity – Commission a project to be undertaken by postgraduate students!
Posted on 6 September 2016
Find out more about this great opportunity to have access to a postgraduate student to help your business with a marketing project! Marketing Works is an opportunity for companies and organizations to commission a project to be undertaken by postgraduate students in the Marketing Department of Strathclyde Business School. In 2014/15 they undertook 30 Marketing Works Projects, […]
VisitScotland – online booking information for your business!
Posted on 22 August 2016
It has become vitally important to have a strong online presence in every part of the tourism industry – but nowhere is this more important than when working in the accommodation sector where being available to book online is essential. As well as using your own site to promote your availibity and offer online bookings […]
Resource: Digital Marketing in China
Posted on 24 November 2015
To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]
Email Marketing – Dead or Alive?
Posted on 21 September 2015 by ETAG
With the myriad of new, newer and newest social media platforms popping up here, there and everywhere, is there still a place for email marketing? Are you still using email as one of your marketing tools? Do you test your own company emails on mobile devices…do they look good and read well? It is predicated that by […]
Article: Give people a peek into your world with Periscope
Posted on 23 August 2015 by ETAG
We’ve all been there, passing a neighbour’s house on the way home. The blinds are up and curtains wide open. You know that you shouldn’t look. You try to resist. Are they really the textbook family everyone believes them to be? Are they Bouquet or really just Bucket? You can’t help it. You have to […]
Article: The Turing Festival Edinburgh
Posted on 23 August 2015 by ETAG
Did you make it along to the 3 day event this August? Most unfortunately, we did not (someone’s got to look after the kids)! The line-up of speakers for the first day named full stack marketing sounded amazing! Was it any good? Well thanks to the event hashtag on Twitter, #fullstack15, not only do we know it […]