Tourism Sector: Marketing

Get China Ready!

Posted on 24 May 2023

 Size of Chinese Visitor Market – An Opportunity!The China Outbound Tourism Research Institute estimates that 18 million Chinese tourists will travel internationally in the first half of the year, followed by 40 million in the second. It’s worth noting that by 2019 VisitScotland were reporting that China was Scotland’s 5th largest international visitor market by number of visits, 4th largest by expenditure and 3rd largest by […]

Promote your business with the STV Growth Fund

Posted on 1 May 2023

Looking for new ways to promote your business?… Maybe you’re trying to reach new audiences or looking for new and different ways to recruit staff? The STV Growth Fund could be the answer. STV support Scottish businesses by providing TV marketing and advertising solutions that help you reach Scottish consumers and grow your business. They launched the STV Growth Fund in 2018, and […]

ETAG Business Briefing in partnership with Traveltech for Scotland: ChatGPT

Wednesday 10 May 2023, 12:00 pm - 1:00 pm

Unleash the Power of new Artificial Intelligence (AI) platform, ChatGPT, on this short but informative online business briefing tailored for tourism and hospitality businesses. ChatGPT is a transformative generative AI chatbot that is already making waves in various industries. It uses natural language processing to create humanlike conversational dialogue. The language model can respond to […]

ETAG 2019 Conference

McEwan Hall, 31 January 2019, 8:15 am - 1:45 pm

Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]

Chinese New Year Business Briefing 2019

Edinburgh City Centre – tbc, 2 November 2018, 8:30 am - 10:00 am

We are delighted that for 2019 ETAG is partnering with the Heriot-Watt Scottish Confucious Institute for Business and Communication to deliver an innovative new marketing and PR campaign around Edinburgh’s Chinese New Year. Now moving into the 3rd year of the Edinburgh China Ready Initiative, the Initiative has already delivered a huge amount of China […]

The Digital Future of your Hotel roadshow – Edinburgh

The Glasshouse, 5 September 2018, 9:00 am - 12:30 pm

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy? Join us as The Digital Future of your Hotel will visit Edinburgh next September 5. Come to learn with us in a debate about the new digital trends, how to work the digital future of your […]