To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, for example, Ctrip which attracts over 50% of the online travel booking market.
China in general presents a significant market opportunity for Edinburgh Tourism Businesses with around 750m internet users, 500m of them active on smartphones! We hope you find these slides a useful resource.
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