Industry Familiarisation:

Product Advice, Guides, Learning resources

We’ve pooled together local market expertise from tourism businesses already working with China as well as insight and resources from industry experts, tourism agencies and Chinese staff and experts at our universities to help inform and educate tourism businesses about Chinese tourist trends and Chinese preferences and culture. Keep checking back regularly, as this section is regularly updated. Activities to date include:

Whilst there is a wealth of international information about the Chinese Outbound visitor, there is little to no reliable insight about Chinese visitors to Scotland or Edinburgh. ETAG is therefore working with local businesses to promote Edinburgh’s first-ever dedicated China destination survey, and you can help us increase the sample size by promoting the survey to your Chinese Visitors. Please either share the link or print off the ETAG China Ready A4 Poster or the ETAG China Ready A3 Poster and put up in your business premises to encourage Chinese visitors to participate in the survey!