China Ready News

Get China Ready in 2024!

Posted on 24 May 2023

 Size of Chinese Visitor Market – An Opportunity!The China Outbound Tourism Research Institute estimates that 18 million Chinese tourists will travel internationally in the first half of the year, followed by 40 million in the second. It’s worth noting that by 2019 VisitScotland were reporting that China was Scotland’s 5th largest international visitor market by number of visits, 4th largest by expenditure and 3rd largest by […]

Unpack China – new online toolkit to assist Scottish tourism recovery

Posted on 12 April 2022

Unpack China, a brand-new online training toolkit was launched at the annual ETAG Conference on Thursday 31 March 2022.  Aiming to assist Scottish tourism recovery from the inbound Chinese visitor market once international travel opens up again, Unpack China is a series of short films and resources, available online and for free, which will help Scotland’s […]

Chinese New Year 2020 and Burns & Beyond Business Briefing

Posted on 11 September 2019

THANK YOU to all delegates who attended the briefing at the Assembly Rooms on 10 September 2019. You can find a copy of the presentation here. As discussed, we want to build on the success of the inaugural 2019 Chinese New Year Festival, and also maximise the once-in-a-lifetime opportunity of celebrations coinciding with Burns Night… […]

Scotland China Ready Conference 2019

Posted on 14 June 2019

Marking the one year anniversary of the first direct air route between Scotland and China, 150 representatives of Scotland’s tourism industry gathered in Edinburgh to hear how businesses can make the most of the huge growth in Chinese tourism. The Scotland China Ready Conference was organised by the Edinburgh Tourism Action Group (ETAG) and supported […]

Article: Working with Chinese KOLs

Posted on 1 February 2019 by Margaret McNeil

Alice He explains how partnership & collaborative is helping to sell Edinburgh and Scotland to Chinese visitors

Chinese New Year 2019 – A Great Opportunity!

Posted on 1 November 2018

As part of the Edinburgh China Ready Initiative, ETAG has teamed up with the Heriot Watt Scottish Confucius Institute for Business and Communication to deliver a brand new pilot Chinese New Year marketing & PR campaign for 2019. Edinburgh already plays host to a growing number of Chinese New Year celebrations, events & promotions and […]