China Ready News

Chinese New Year 2020 and Burns & Beyond Business Briefing

Posted on 11 September 2019

THANK YOU to all delegates who attended the briefing at the Assembly Rooms on 10 September 2019. You can find a copy of the presentation here. As discussed, we want to build on the success of the inaugural 2019 Chinese New Year Festival, and also maximise the once-in-a-lifetime opportunity of celebrations coinciding with Burns Night… […]

Scotland China Ready Conference 2019

Marking the one year anniversary of the first direct air route between Scotland and China, 150 representatives of Scotland’s tourism industry gathered in Edinburgh to hear how businesses can make the most of the huge growth in Chinese tourism. The Scotland China Ready Conference was organised by the Edinburgh Tourism Action Group (ETAG) and supported […]

Article: Working with Chinese KOLs

Posted on 1 February 2019 by Margaret McNeil

Alice He explains how partnership & collaborative is helping to sell Edinburgh and Scotland to Chinese visitors

Chinese New Year 2019 – A Great Opportunity!

As part of the Edinburgh China Ready Initiative, ETAG has teamed up with the Heriot Watt Scottish Confucius Institute for Business and Communication to deliver a brand new pilot Chinese New Year marketing & PR campaign for 2019. Edinburgh already plays host to a growing number of Chinese New Year celebrations, events & promotions and […]

Article: China Ready Conference Resources

Posted on 5 May 2018

We hope you enjoyed the China Ready Conference – below you can access the Conference information and presentations: China Ready 2018 Conference Programme WeChat Setup Delegate List – China Ready Conference China Ready 2018 Exhibitors List PRESENTATIONS China Travel Trends and Pay Insights | Scott Brown, Managing Director, Redfern Associaties China Ready – Why Innovation Matters […]

China-Ready Case Study – The Knight Residence & Criton Apps

One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]

Article: Edinburgh Chinese New Year 2018: FREE factsheet

Posted on 26 January 2018

Chinese New Year is the biggest and most significant of all the Chinese cultural holidays. But what does this mean for Edinburgh and your tourism business? With the family focus, gifting traditions and decorative displays of the festive season; and the countdown celebrations and firework extravaganzas of New Year’s Eve – Chinese New Year is very […]

Article: China Ready Business Briefing: Follow Up

The China Ready Business Briefing on 30th November marked 2 years since the launch of Edinburgh’s China Ready Initiative and provided an opportunity to look back at what has been achieved, plus the plans and ambitions for the future.  You can view the slide presentation here We also had the chance to hear from Europass […]