Helpful information and signposting to help you prepare for Chinese visitors.

Chinese Language

Here’s a couple of downloads that will help you with some basics:

Basic Chinese Communication Phrases and Sentences

English-Chinese comparison table of place names in Scotland

Chinese Social Media

Edinburgh and Scotland have launched official account on both Weibo & WeChat, find out more below.


Weibo is China’s second largest social media platform.

Introduction to Weibo
Edinburgh Weibo Channel
Scotland Weibo Channel


WeChat is China’s most powerful social media platform.

Introduction to WeChat
Edinburgh WeChat Account

Get in touch

To learn more and to get involved in the China Ready project, please contact:

For Chinese language support, please contact:

If you’d like to speak to your VisitScotland Industry Relationship Manager about business growth, please email

Useful Links

Edinburgh’s China Ready Initiative

Edinburgh’s China Ready Initiative was launched in November 2015 by Edinburgh Tourism Action Group (ETAG), aiming to increase the volume and value of Chinese visitors through industry training and familiarisation and joint marketing activities and promotions.

The Confucius Institute for Scotland

National centre promoting educational, economic, and cultural ties between Scotland and China. Part of the University of Edinburgh, the award winning Institute provides a range of services and an extensive cultural and language programme.

Scottish Enterprise

Scottish Enterprise is Scotland’s national economic development agency and a non-departmental public body of the Scottish Government.

VisitScotland China Toolkit

For VisitScotland’s China market case studies and webinars.

VisitScotland China Factsheet

For VisitScotland’s China market proprietary consumer research and the latest market data.