Case Studies

“In Their Words” is four episodes featuring industry insiders talking about their experiences and successes engaging the Chinese market.

Insights and tips from insiders

Hear how several businesses have successfully attracted, engaged, served, and developed this customer segment.

Get valuable insights and tips by representatives from retail, hospitality and accommodation: The Scotch Whisky Experience, Multrees Walk, Johnstons of Elgin, Dumplings of China and Fairmont St Andrews.

Unpack China Episode 14: In their words - Mulltrees Walk
Unpack China Episode 15: In their words - Dumplings of China
Unpack China Episode 16: In their words - Fairmont St Andrews
Unpack China background image

“Chinese social media, and WeChat in particular is obviously the main source for the Chinese market.

So we encourage that.”