Unpack China

Introducing a series of short films and resources to help Scotland’s tourism and hospitality industries welcome Chinese visitors and explore opportunities with China, the world’s largest tourism market.

Unpack China Episode 1: Introduction to China
Edinburgh tram with Chinese tourists

Chinese Travellers

Understanding your Chinese visitors.

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Life and Culture

A new generation of visitors.

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Get China Ready

Getting China Ready is easy.

Chinese shoppers

Case Studies

Insights and tips from insiders.

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Unpack China supporters logos 1
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