Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business. To find out more and book your place have a look at ETAG events.

You can keep up to date with digital developments for the tourism industry with TNooz. 

Find out how to engage with the VisitScotland #ScotSpirit campaign to give your business some visibility on the world wide stage. Check out VisitScotland.org and their eBook to find out more about how you can engage and be involved.

Digital Articles & Resources

Article: Digital Programme for the Summer – Sign up Now!

Posted on 14 April 2015

ETAG’s digital programme for the Summer is now live! Have a look at the upcoming workshops and events that we are holding in May and June so you are prepped and ready to go for the busy Summer of 2015! To have a look at the upcoming events and book your place: 28th April & […]

Resource: Measuring Return on Investment – Analytics

Posted on 2 April 2015

After a very successful and collaborative session, ETAG members created a basic reporting template looking at: Volume Engagement, and Conversion Across their web-sites, social media and actual end sales (whether that be on or off-line sales). Conversion can be many things, actual £ sales, newsletter sign-ups or even the end goal of watching a video. […]

Article: ETAG #Techtourism Eclipses in 2015

Posted on 26 March 2015 by ETAG

The ETAG Technology Conference 2015 was a huge success so much so, the sun and moon eclipsed!  Yes ETAG, arranged conference to coincide with an eclipse of the sun! Well… … Always a great event for networking we had 150 attendees who learned about Mobile Ticketing, Talking Posters and 3D Printing (amongst other topics). Watch the Ultimaker video to get […]

Resource: How to Use Instagram

Posted on 16 March 2015

Thank you to OGGSIE (as he is known on Instagram) for a great session on how to use Instagram – you can download the top tips here. Oliver Lang is an award winning mobile photographer consulting in Instagram and social media. He joined ETAG members for a day of photography, shooting and uploading images, finding suitable […]

Resource: #EdCal – Read All About it!

Posted on 16 March 2015

Following our great success at #Edcal we are now sharing the monthly calendars. Follow the link to the completed monthly calendars and download away! To date we have April – June (oh and October – thanks Sheena at Visit Scotland). More to follow, very soon. A reminder: Columns A to I are purely for inspiration, e.g. Is there any synergy between these events, […]

#EdCal – Read all About it!

Following our great success at #Edcal we are now sharing the monthly calendars. Follow the link to the completed monthly calendars and download away! To date we have April – June (oh and October – thanks Sheena at Visit Scotland). More to follow, very soon. A reminder: Columns A to I are purely for inspiration, e.g. Is there […]

Article: #EdCal Social Media Slam Success!

Posted on 9 March 2015 by ETAG

Led by our ETAG Technology presenters we hosted #Edcal a brain storming session to create a joint marketing calendar to promote Edinburgh. The buzz in the room was fantastic and we are very grateful to all of our table hosts who did an amazing job! Our aim for 2015 is to support one another in content […]

Article: Why Online Travel Agencies dominate Search Results

Posted on 1 March 2015 by ETAG

Last week we welcomed back David Goldie of Mackerel Media to discuss the dominance of Online Travel Agencies (OTAs) in the Search Space. So why is it that OTAs often rank above our own business when people search on our own brand name? Well… Deep pockets £ – they spend a lot of money on […]

Resource: Upgrading or Planning a New Website?

Posted on 1 February 2015

To kick off January 2015 we ran a workshop to support you in the upgrading or planning of a new web-site. Our top 5 tips for your website include: Know who your customers are and design all aspects of the site for them. When you know your customers you can better plan Search Engine Optimisation […]