Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business. To find out more and book your place have a look at ETAG events.

You can keep up to date with digital developments for the tourism industry with TNooz. 

Find out how to engage with the VisitScotland #ScotSpirit campaign to give your business some visibility on the world wide stage. Check out and their eBook to find out more about how you can engage and be involved.

Digital Articles & Resources

Email Marketing – Dead or Alive?

Posted on 21 September 2015 by ETAG

With the myriad of new, newer and newest social media platforms popping up here, there and everywhere, is there still a place for email marketing? Are you still using email as one of your marketing tools? Do you test your own company emails on mobile devices…do they look good and read well? It is predicated that by […]

Resource: ETAG Business Opportunity Guide: City of Culture, All Year, Every Year

Posted on 17 September 2015

One of Edinburgh’s key strengths is the year round cultural offering proved by the city’s theatres, performing arts venues, museums and galleries. With over 70 cultural venues in Edinburgh, tourism and culture have a strong partnership. However many cultural tourists do not think of themselves in this way. They choose to visit a destination based […]

Article: Give people a peek into your world with Periscope

Posted on 23 August 2015 by ETAG

We’ve all been there, passing a neighbour’s house on the way home. The blinds are up and curtains wide open. You know that you shouldn’t look. You try to resist. Are they really the textbook family everyone believes them to be? Are they Bouquet or really just Bucket? You can’t help it. You have to […]

Article: ETAG Autumn Digital Workshops and Events Sign up now available!!!

Posted on 7 August 2015

As the Festivals kick off we at ETAG have launched our Autumn Programme of Digital Events – have a look at what is coming up! ETAG’s programme of technology events aims to keep businesses up to date and aware of the benefits to be gained from using technology – to help you grow and develop your business, to […]

Resource: Affiliate Marketing – Keep Learning

Posted on 23 June 2015

Access ETAG’s Affiliate Marketing Slides and continue your digital learning! Affiliate marketing allows individuals and businesses to earn income by directing digital traffic to other online business pages. A commission is earned for each new customer introduced to the business website that completes a transaction or an identified goal. For more detail visit Quick Sprout for […]

Resource: Ecommerce goes way beyond Products

Posted on 31 May 2015

Do you take online bookings for rooms, days out or tables? E-commerce is growing at a significant rate and so is the expectation of our customers to transact online. Following our engaging Ecommerce Technology Tuesday with Peter Mowforth of Indez Ltd we are pleased to share  the slides with you. INDEZ has helped create a […]

Resource: Creating Compelling Visual Content – How to!

Posted on 31 May 2015

Two things can’t be forced; productivity and creativity. Getting out of the office, away from phone calls, emails and meetings with the boss, is a good a start to creativity though!  The recent ETAG Visual Content Masterclass helped facilitate its attendees becoming both productive and creative. As well as the office, we also got out of the classroom! […]

Article: Fun Videos to inspire you!

Posted on 22 May 2015

There is a great range of fun short videos and webinars out there that can help you with your digital and technology challenges! This list comes from the Glasgow Digital Ambassadors programme list of recommended videos – check them out when you have a spare couple of minutes or when you are looking for a bit of […]

Resource: Do you have a Plan? Ahem, I mean a Strategy!

Posted on 14 May 2015

Strategy always sounds….well like hard work! So hopefully our ‘Digital Strategy’ workshops are strategy, planning made easy? No Plans? No Actions? …No results? We hope not! This lovely little link called Digital Strategy workshops will take you to the slides and handouts! Please enjoy and let us know? #Techtourism See you at @ETAG_UK.

Article: Why you should attend our Social Media Content Slam #Edcal

Posted on 27 April 2015 by ETAG

In February we ran a successful marketing event where we collaboratively planned future on and off-line marketing content. So why should you come to our event in June? Collectively we have a wider reach and as such a louder voice! The February attendees have a collective reach on Twitter of over 500,000 followers. Visitors to […]