Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business. To find out more and book your place have a look at ETAG events.

You can keep up to date with digital developments for the tourism industry with TNooz. 

Find out how to engage with the VisitScotland #ScotSpirit campaign to give your business some visibility on the world wide stage. Check out and their eBook to find out more about how you can engage and be involved.

Digital Articles & Resources

Article: ETAG Autumn Digital Workshops and Events Sign up now available!!!

Posted on 7 August 2015

As the Festivals kick off we at ETAG have launched our Autumn Programme of Digital Events – have a look at what is coming up! ETAG’s programme of technology events aims to keep businesses up to date and aware of the benefits to be gained from using technology – to help you grow and develop your business, to […]

Resource: Affiliate Marketing – Keep Learning

Posted on 23 June 2015

Access ETAG’s Affiliate Marketing Slides and continue your digital learning! Affiliate marketing allows individuals and businesses to earn income by directing digital traffic to other online business pages. A commission is earned for each new customer introduced to the business website that completes a transaction or an identified goal. For more detail visit Quick Sprout for […]

Resource: Ecommerce goes way beyond Products

Posted on 31 May 2015

Do you take online bookings for rooms, days out or tables? E-commerce is growing at a significant rate and so is the expectation of our customers to transact online. Following our engaging Ecommerce Technology Tuesday with Peter Mowforth of Indez Ltd we are pleased to share  the slides with you. INDEZ has helped create a […]

Resource: Creating Compelling Visual Content – How to!

Posted on 31 May 2015

Two things can’t be forced; productivity and creativity. Getting out of the office, away from phone calls, emails and meetings with the boss, is a good a start to creativity though!  The recent ETAG Visual Content Masterclass helped facilitate its attendees becoming both productive and creative. As well as the office, we also got out of the classroom! […]

Article: Fun Videos to inspire you!

Posted on 22 May 2015

There is a great range of fun short videos and webinars out there that can help you with your digital and technology challenges! This list comes from the Glasgow Digital Ambassadors programme list of recommended videos – check them out when you have a spare couple of minutes or when you are looking for a bit of […]

Resource: Do you have a Plan? Ahem, I mean a Strategy!

Posted on 14 May 2015

Strategy always sounds….well like hard work! So hopefully our ‘Digital Strategy’ workshops are strategy, planning made easy? No Plans? No Actions? …No results? We hope not! This lovely little link called Digital Strategy workshops will take you to the slides and handouts! Please enjoy and let us know? #Techtourism See you at @ETAG_UK.

Article: Why you should attend our Social Media Content Slam #Edcal

Posted on 27 April 2015 by ETAG

In February we ran a successful marketing event where we collaboratively planned future on and off-line marketing content. So why should you come to our event in June? Collectively we have a wider reach and as such a louder voice! The February attendees have a collective reach on Twitter of over 500,000 followers. Visitors to […]

Article: Digital Programme for the Summer – Sign up Now!

Posted on 14 April 2015

ETAG’s digital programme for the Summer is now live! Have a look at the upcoming workshops and events that we are holding in May and June so you are prepped and ready to go for the busy Summer of 2015! To have a look at the upcoming events and book your place: 28th April & […]

Resource: Measuring Return on Investment – Analytics

Posted on 2 April 2015

After a very successful and collaborative session, ETAG members created a basic reporting template looking at: Volume Engagement, and Conversion Across their web-sites, social media and actual end sales (whether that be on or off-line sales). Conversion can be many things, actual £ sales, newsletter sign-ups or even the end goal of watching a video. […]