We all work hard to build up our businesses and make them a success and to do this we usually use a range of IT equipment, software and the internet to advertise, promote and sell online. It is therefore really important to make sure we safe guard our businesses including taking into consideration cyber security. A large proportion of […]
Digital for business
ETAG runs a series of technology and digital events which will help you to determine what technology solution suits your business. To find out more and book your place have a look at ETAG events.
You can keep up to date with digital developments for the tourism industry with TNooz.
Find out how to engage with the VisitScotland #ScotSpirit campaign to give your business some visibility on the world wide stage. Check out VisitScotland.org and their eBook to find out more about how you can engage and be involved.
Digital Articles & Resources
The Spring weather has finally arrived and we can’t wait for the Edinburgh Tourism Showcase on the 19th May at the Assembly Rooms in Edinburgh. The exhibitor list is looking fantastic and we will of course be there to speak to you about all of the ETAG products and services including Our Edinburgh. If you haven’t […]
Make sure you are engaging with VisitScotland’s new website and marketing campaign #ScotSpirit VisitScotland are giving you the opportunity to promote your business and product through the #ScotSpirit hashtag. They have come up with some great monthly themes that will help you to engage – for example May’s themes include: Family trips Family days out […]
Thank you to those of you who attended our digital marketing workshop for China. During the session we shared with you the opportunity to become more involved in #blogmanay and help reach potential new visitors in China. #Blogmanay was conceived in 2012 as a means of using travel bloggers and a high-impact social media campaign […]
Maybe you missed the fantastic Digital Tourism Conference that was held on the 20th November at the EICC or perhaps you were there but want to re-cap on what was said – you can view all the videos from the conference here via our playlist for the day! The event was a huge success with really inspiring presentations from […]
To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]
How often do you look at your business analytics? Volume of traffic to your website? Where did the traffic come from? Who is your audience on Twitter, male or female (yes free analytics tells you this) I read with great interest the blog Your Data is Speaking, are you Listening? The message is simple, Great leaders, […]
Worried your prospects and fans are leaving Facebook for Instagram? Are you matching your customers to the right platforms and marketing tactics? Are you attempting to take on-line bookings but no one is biting? These subjects and more were discussed at our recent Digital Awareness workshop. You can download our workshop slides here and learn about the […]
Hey but they can, thanks to a another advancement in the digital revolution! Wander up and down Edinburgh’s Royal Mile and stop off at say, the old Playhouse Close, Mary Kings Close or Fleshmarket Close and hear their stories read to you! The walls literally can talk to you …well almost. The stories are brought to you via […]