Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business. To find out more and book your place have a look at ETAG events.

You can keep up to date with digital developments for the tourism industry with TNooz. 

Find out how to engage with the VisitScotland #ScotSpirit campaign to give your business some visibility on the world wide stage. Check out VisitScotland.org and their eBook to find out more about how you can engage and be involved.

Digital Articles & Resources

Digital Tourism Conference – Watch the Videos

Posted on 25 November 2015

Maybe you missed the fantastic Digital Tourism Conference that was held on the 20th November at the EICC or perhaps you were there but want to re-cap on what was said –  you can view all the videos from the conference here via our playlist for the day! The event was a huge success with really inspiring presentations from […]

Resource: Digital Marketing in China

Posted on 24 November 2015

To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]

Do we really need data analytics?

Posted on 29 October 2015 by ETAG

How often do you look at your business analytics? Volume of traffic to your website? Where did the traffic come from? Who is your audience on Twitter, male or female (yes free analytics tells you this) I read with great interest the blog Your Data is Speaking, are you Listening? The message is simple, Great leaders, […]

Resource: Measure your Digital Awareness

Posted on 21 October 2015

Worried your prospects and fans are leaving Facebook for Instagram? Are you matching your customers to the right platforms and marketing tactics? Are you attempting to take on-line bookings but no one is biting? These subjects and more were discussed at our recent Digital Awareness workshop. You can download our workshop slides here and learn about the […]

If these walls could talk…

Posted on 11 October 2015 by ETAG

Hey but they can, thanks to a another advancement in the digital revolution! Wander up and down Edinburgh’s Royal Mile and stop off at say, the old Playhouse Close, Mary Kings Close or Fleshmarket Close and hear their stories read to you! The walls literally can talk to you …well almost. The stories are brought to you via […]

Everyone needs a plan … Even Gangsters!

Posted on 27 September 2015 by ETAG

Well it struck me when I came across the The 21st Best Heist Movies of All Time, that we all, regardless of the morality of the outcome… need a plan! The Oceans 11, 12 and 13 all started with grand plans which were then: a) researched, b) modified, c) researched again, d) resourced, e) elements […]

Email Marketing – Dead or Alive?

Posted on 21 September 2015 by ETAG

With the myriad of new, newer and newest social media platforms popping up here, there and everywhere, is there still a place for email marketing? Are you still using email as one of your marketing tools? Do you test your own company emails on mobile devices…do they look good and read well? It is predicated that by […]

Resource: ETAG Business Opportunity Guide: City of Culture, All Year, Every Year

Posted on 17 September 2015

One of Edinburgh’s key strengths is the year round cultural offering proved by the city’s theatres, performing arts venues, museums and galleries. With over 70 cultural venues in Edinburgh, tourism and culture have a strong partnership. However many cultural tourists do not think of themselves in this way. They choose to visit a destination based […]

Article: Give people a peek into your world with Periscope

Posted on 23 August 2015 by ETAG

We’ve all been there, passing a neighbour’s house on the way home. The blinds are up and curtains wide open. You know that you shouldn’t look. You try to resist. Are they really the textbook family everyone believes them to be? Are they Bouquet or really just Bucket? You can’t help it. You have to […]

Article: ETAG Autumn Digital Workshops and Events Sign up now available!!!

Posted on 7 August 2015

As the Festivals kick off we at ETAG have launched our Autumn Programme of Digital Events – have a look at what is coming up! ETAG’s programme of technology events aims to keep businesses up to date and aware of the benefits to be gained from using technology – to help you grow and develop your business, to […]