Alice He explains how partnership & collaborative is helping to sell Edinburgh and Scotland to Chinese visitors
Digital for business
ETAG runs a series of technology and digital events which will help you to determine what technology solution suits your business. To find out more and book your place have a look at ETAG events.
You can keep up to date with digital developments for the tourism industry with TNooz.
Find out how to engage with the VisitScotland #ScotSpirit campaign to give your business some visibility on the world wide stage. Check out VisitScotland.org and their eBook to find out more about how you can engage and be involved.
Digital Articles & Resources
To help more businesses become cyber secure, Scottish Enterprise are running a Cyber Essentials Voucher Scheme which offers a voucher up to the value of £1000 to support Scottish SME’s to achieve the certification. What’s Cyber Essentials? It’s a UK Government backed certification run by the National Cyber Security Centre. It’s a simple, cost effective […]
Any businesses looking for further support in managing their online reputation can now pick from over 20 short courses on how to best manage your visitor feedback. Digital Tourism Scotland’s Visitor Feedback Learning Hub offers free practical advice and step-by-step guides for experienced users and those just getting to grips with the basics. The Courses […]
The Scottish Government recently launched the Digital Development Loan to provide Scottish SMEs access to finance to improve their digital capabilities. Companies can apply for £5,000-£50,000 to improve areas such as cyber security, data analytics and software engineering, as well as to develop staff skills in digital. The loan in interest free, allowing the initial […]
Uncover Edinburgh offers you a FREE industry content hub packed full of free-to-use digital assets for you to use. Download GIFs and videos for Facebook and Twitter, and post with #UncoverEdinburgh to help drive more youth travellers to our amazing city. In Scotland’s 2018 Year of young People (YOYP) #UncoverEdinburgh is a digital campaign to […]
One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]
A new website for Digital Tourism Scotland has been launched recently and has some really useful resources for all businesses looking to use digital marketing and technology to grow their business. Digital Tourism Scotland (DTS) is a £1.2 million industry initiative which see’s seven partners working together to provide tourism businesses with tailored digital support. […]
We had a great day at the ETAG Digital Solutions for Tourism Conference on the 26th October at the National Museum of Scotland. We had lots of insights around data and how we as a tourism industry can make the most out of our data. This included some great presentations from the shortlisted teams from […]