Article: The Apple Watch has Landed – Will it Revolutionize Travel and Tourism?

Posted on 4 May 2015 by ETAG

Just like Christmas, Hanukkah and Chinese New Year have their fixed places on our calendars, Apple have become a regular addition to events we look forward to each year (or in their case, actually twice, three, four times a year). Friday, the 24th of April 2015, was one of these hotly anticipated dates. After years […]

Article: Persuasive Design – using psychology to optimise website performance

Posted on 9 December 2014 by ETAG

Guest Blogger: Simon Duke, Head of User Experience, Innovation Digital Persuasive design is a fascinating area; combining human psychology with online marketing and website usability. As marketers, if we use persuasive design techniques well, we can influence users and subtlety change their behaviour. One theory behind persuasive design that resonates well with me was developed by […]