Article: Persuasive Design – using psychology to optimise website performance

Posted on 9 December 2014 by ETAG

Guest Blogger: Simon Duke, Head of User Experience, Innovation Digital Persuasive design is a fascinating area; combining human psychology with online marketing and website usability. As marketers, if we use persuasive design techniques well, we can influence users and subtlety change their behaviour. One theory behind persuasive design that resonates well with me was developed by […]