Mind the Gap: Strategies & Realities of Building Your Brand in China

WhiteSpace, 28 October 2019, 5:00 pm - 7:00 pm

This is a FREE to attend, factual, case study driven event from Scottish businesses currently operating in China. These straight to the point presentations will cover the realities of selling and marketing into China. Introducing the event will be James Brodie, Regional Director for Scotland & Northern Ireland for the China-Britain Business Council. Presenters: David […]

Scotland China Ready Conference 2019

Posted on 14 June 2019

Marking the one year anniversary of the first direct air route between Scotland and China, 150 representatives of Scotland’s tourism industry gathered in Edinburgh to hear how businesses can make the most of the huge growth in Chinese tourism. The Scotland China Ready Conference was organised by the Edinburgh Tourism Action Group (ETAG) and supported […]

Scotland China Ready Conference 2019

Waldorf Astoria Edinburgh – The Caledonian, 11 June 2019, 8:15 am - 2:00 pm

Join us for the 2nd annual Scotland China Ready Conference! Scotland’s Chinese visitor market has gone from strength to strength in recent years and with UK arrivals from China forecast to increase by 22% in 2019 compared to 2018, this looks set to continue. The market is not only growing, but it is rapidly evolving, […]

Chinese New Year 2019 – A Great Opportunity!

Posted on 1 November 2018

As part of the Edinburgh China Ready Initiative, ETAG has teamed up with the Heriot Watt Scottish Confucius Institute for Business and Communication to deliver a brand new pilot Chinese New Year marketing & PR campaign for 2019. Edinburgh already plays host to a growing number of Chinese New Year celebrations, events & promotions and […]

Article: China Ready Conference Resources

Posted on 5 May 2018

We hope you enjoyed the China Ready Conference – below you can access the Conference information and presentations: China Ready 2018 Conference Programme WeChat Setup Delegate List – China Ready Conference China Ready 2018 Exhibitors List PRESENTATIONS China Travel Trends and Pay Insights | Scott Brown, Managing Director, Redfern Associaties China Ready – Why Innovation Matters […]

Chinese Spending and Payment Trends: Business Briefing

Posted on 30 October 2017

The ETAG Business Briefing: China Spending and Payment Trends on 31st October included a great range of speakers and insights to inform Edinburgh businesses about the latest developments in Chinese payment options.  Chinese visitors are increasingly expecting that the payment options that they are familiar with at home will also be available when they are […]

#Blogmanay welcomes China!

Posted on 1 December 2015 by ETAG

Thank you to those of you who attended our digital marketing workshop for China. During the session we shared with you the opportunity to become more involved in #blogmanay and help reach potential new visitors in China. #Blogmanay was conceived in 2012 as a means of using travel bloggers and a high-impact social media campaign […]