ETAG runs a series of technology and digital events which will help you to determine what technology solution suits your business.
VisitScotland also offer a range of Digital Tourism support on their industry website and Digital Boost also offer support, and can provide free 121 digital consultancy which might help you take the next step.
Your digital project might also be eligible for a Digital Development Loan.
If you are looking for inspiration, check out the Scottish TravelTech Directory case studies section.
Digital Business Listings – How-to Guide
Ensuring that your business information is available online and up to date is critical as visitors are increasingly planning their visits in advance and using your online resources to research.
We have developed a helpful digital checklist to help you make the most of free opportunities to provide information, together with information on specific features and how to guides on creating and updating your listings. View Digital Business Listings – How to Guide.
Digital Articles & Resources
Just when we thought we had it licked, the world evolves again! If it’s not hardware (better, faster smart phones), it’s savvy consumers, a new social media platform or Google changes it’s algorithm. Our recent workshop, Driving the Right Traffic to your Website, brought attendees up to date with the various ways and means consumers might […]
There are so many different areas to consider when trying to achieve good organic search engine optimisation rankings. What keywords do people use when they search for your business services and products? What should you type in the meta description to encourage click throughs from Google to your web pages? What authority does your site have? We thought […]
Our recent workshop, Driving the Right Traffic to your Website, brought attendees up to date with the various ways and means consumers might find you on the web. Content included: Mobile SEO Organic SEO Pay Per Click Advertising Social Media You can download slides here! Let us know what you thought @ETAG_UK Enjoy!
Edinburgh Tourism Action Group have been running Technology Workshops for almost 3 years now. We are keen to respond to your needs and ensure that we keep you up to date with the latest technology trends…but sometimes we ask ourselves… Are we doing the right thing? Well thanks to Kirsty Hepburn at Heritage Portfolio, we think we might just […]