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Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business.

To find out more and book your place have a look at ETAG events, or catch up on past events on ETAG’s YouTube channel.

VisitScotland also offer a range of Digital Tourism support on their industry website and Digital Boost also offer support, and can provide free 121 digital consultancy which might help you take the next step.

Your digital project might also be eligible for a Digital Development Loan.

If you are looking for inspiration, check out the Scottish TravelTech Directory case studies section.

Digital Business Listings – How-to Guide

Ensuring that your business information is available online and up to date is critical as visitors are increasingly planning their visits in advance and using your online resources to research.

We have developed a helpful digital checklist to help you make the most of free opportunities to provide information, together with information on specific features and how to guides on creating and updating your listings. View Digital Business Listings – How to Guide.

Digital Articles & Resources

Article: The Evolution of Search takes us Back to Basics

Posted on 8 October 2014

Just when we thought we had it licked, the world evolves again! If it’s not hardware (better, faster smart phones), it’s savvy consumers, a new social media platform or Google changes it’s algorithm. Our recent workshop, Driving the Right Traffic to your Website, brought attendees up to date with the various ways and means consumers might […]

Resource: SEO – One Thing at a Time

Posted on 8 October 2014

There are so many different areas to consider when trying to achieve good organic search engine optimisation rankings. What keywords do people use when they search for your business services and products? What should you type in the meta description to encourage click throughs from Google to your web pages? What authority does your site have? We thought […]

Resource: Driving the Right Traffic to your Website

Posted on 8 October 2014

Our recent workshop, Driving the Right Traffic to your Website, brought attendees up to date with the various ways and means consumers might find you on the web. Content included: Mobile SEO Organic SEO Pay Per Click Advertising Social Media You can download slides here! Let us know what you thought @ETAG_UK Enjoy!

Article: How Digital can Work for You. You proved it!

Posted on 8 October 2014 by ETAG

Edinburgh Tourism Action Group have been running Technology Workshops for almost 3 years now. We are keen to respond to your needs and ensure that we keep you up to date with the latest technology trends…but sometimes we ask ourselves… Are we doing the right thing? Well thanks to Kirsty Hepburn at Heritage Portfolio, we think we might just […]

Article: Making it easier for visitors to find their way

Posted on 22 May 2014

Google has “added data for “every bus, train, tram and ferry across the U.K.” – allowing Maps users to evaluate different public transport options from right within the maps interface,” making it easier than ever for visitors to plan their travel. Read more