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Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business.

To find out more and book your place have a look at ETAG events. or catch up on past events on ETAG’s YouTube channel.

VisitScotland also offer a range of Digital Tourism support on their industry website and Digital Boost also offer support, and can provide free 121 digital consultancy which might help you take the next step.

Your digital project might also be eligible for a Digital Development Loan.

If you are looking for inspiration, check out the Scottish TravelTech Directory case studies section.

Digital Articles & Resources

Resource: Measuring Return on Investment – Analytics

Posted on 2 April 2015

After a very successful and collaborative session, ETAG members created a basic reporting template looking at: Volume Engagement, and Conversion Across their web-sites, social media and actual end sales (whether that be on or off-line sales). Conversion can be many things, actual £ sales, newsletter sign-ups or even the end goal of watching a video. […]

Article: ETAG #Techtourism Eclipses in 2015

Posted on 26 March 2015 by ETAG

The ETAG Technology Conference 2015 was a huge success so much so, the sun and moon eclipsed!  Yes ETAG, arranged conference to coincide with an eclipse of the sun! Well… … Always a great event for networking we had 150 attendees who learned about Mobile Ticketing, Talking Posters and 3D Printing (amongst other topics). Watch the Ultimaker video to get […]

Resource: How to Use Instagram

Posted on 16 March 2015

Thank you to OGGSIE (as he is known on Instagram) for a great session on how to use Instagram – you can download the top tips here. Oliver Lang is an award winning mobile photographer consulting in Instagram and social media. He joined ETAG members for a day of photography, shooting and uploading images, finding suitable […]

Resource: #EdCal – Read All About it!

Posted on 16 March 2015

Following our great success at #Edcal we are now sharing the monthly calendars. Follow the link to the completed monthly calendars and download away! To date we have April – June (oh and October – thanks Sheena at Visit Scotland). More to follow, very soon. A reminder: Columns A to I are purely for inspiration, e.g. Is there any synergy between these events, […]

#EdCal – Read all About it!

Posted on 15 March 2015

Following our great success at #Edcal we are now sharing the monthly calendars. Follow the link to the completed monthly calendars and download away! To date we have April – June (oh and October – thanks Sheena at Visit Scotland). More to follow, very soon. A reminder: Columns A to I are purely for inspiration, e.g. Is there […]

Article: #EdCal Social Media Slam Success!

Posted on 9 March 2015 by ETAG

Led by our ETAG Technology presenters we hosted #Edcal a brain storming session to create a joint marketing calendar to promote Edinburgh. The buzz in the room was fantastic and we are very grateful to all of our table hosts who did an amazing job! Our aim for 2015 is to support one another in content […]

Article: Why Online Travel Agencies dominate Search Results

Posted on 1 March 2015 by ETAG

Last week we welcomed back David Goldie of Mackerel Media to discuss the dominance of Online Travel Agencies (OTAs) in the Search Space. So why is it that OTAs often rank above our own business when people search on our own brand name? Well… Deep pockets £ – they spend a lot of money on […]

Resource: Upgrading or Planning a New Website?

Posted on 1 February 2015

To kick off January 2015 we ran a workshop to support you in the upgrading or planning of a new web-site. Our top 5 tips for your website include: Know who your customers are and design all aspects of the site for them. When you know your customers you can better plan Search Engine Optimisation […]

Article: Gamification

Posted on 28 December 2014 by ETAG

Guest Blog from Simon Duke , Head of User Experience, Innovation Digital Engaging users with a product is a key goal of marketers. Recently, there has been a move to understand how techniques used to make games so deeply absorbing can be used to create more engaging digital content. What makes games so engrossing? Game […]

Article: Sign up to 2015 Technology Events!!!

Posted on 17 December 2014

We will soon be launching our full Winter and Spring Programme of Technology Events – book your place on the first few events! ETAG’s programme of technology events aims to keep businesses up to date and aware of the benefits to be gained from using technology – to help you grow and develop your business, to reduce overheads, increase […]