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Digital for business

ETAG runs a series of  technology and digital events which will help you to determine what technology solution suits your business.

To find out more and book your place have a look at ETAG events, or catch up on past events on ETAG’s YouTube channel.

VisitScotland also offer a range of Digital Tourism support on their industry website and Digital Boost also offer support, and can provide free 121 digital consultancy which might help you take the next step.

Your digital project might also be eligible for a Digital Development Loan.

If you are looking for inspiration, check out the Scottish TravelTech Directory case studies section.

Digital Business Listings – How-to Guide

Ensuring that your business information is available online and up to date is critical as visitors are increasingly planning their visits in advance and using your online resources to research.

We have developed a helpful digital checklist to help you make the most of free opportunities to provide information, together with information on specific features and how to guides on creating and updating your listings. View Digital Business Listings – How to Guide.

Digital Articles & Resources

VisitScotland – online booking information for your business!

Posted on 22 August 2016

It has become vitally important to have a strong online presence in every part of the tourism industry – but nowhere is this more important than when working in the accommodation sector where being available to book online is essential. As well as using your own site to promote your availibity and offer online bookings […]

New Edinburgh City FREE WiFi 

Posted on 21 July 2016

On the 21st July at the ETAG Business Briefing we heard from InTechnology the new city WiFi providers. It was fantastic to hear about what the plans are for the new WiFi provision and it was a great opportunity for those who attended to ask questions about it. The WiFi is aiming to be live […]

EdCal Calendars 2016

Posted on 11 July 2016

Thanks to all the participants who took part in our EdCal 2016 session at Le Monde Hotel on the 16th June! We have now collated all of your ideas into the one spreadsheet which you can access here: Edcal Calendar 2016 this also has individual tabs for each month to give you more ideas moving forward. Feel […]

Are you confident in your Cyber Security?

Posted on 13 May 2016

We all work hard to build up our businesses and make them a success and to do this we usually use a range of IT equipment, software and the internet to advertise, promote and sell online. It is therefore really important to make sure we safe guard our businesses including taking into consideration cyber security. A large proportion of […]

Our Edinburgh – Come Visit Us at the Showcase!

Posted on 10 May 2016

The Spring weather has finally arrived and we can’t wait for the Edinburgh Tourism Showcase on the 19th May at the Assembly Rooms in Edinburgh. The exhibitor list is looking fantastic and we will of course be there to speak to you about all of the ETAG products and services including Our Edinburgh. If you haven’t […]

The Digital Garage and How It Can Help You!

Posted on 15 January 2016 by ETAG

Do you want to up skill yourself or your business in technological and digital solutions but don’t have a lot of time? You can either come along to an ETAG Tech and Digital Event for a practical experience or if you can’t make it along how about you check out The Digital Garage by Google! […]

#Blogmanay welcomes China!

Posted on 1 December 2015 by ETAG

Thank you to those of you who attended our digital marketing workshop for China. During the session we shared with you the opportunity to become more involved in #blogmanay and help reach potential new visitors in China. #Blogmanay was conceived in 2012 as a means of using travel bloggers and a high-impact social media campaign […]

Digital Tourism Conference – Watch the Videos

Posted on 25 November 2015

Maybe you missed the fantastic Digital Tourism Conference that was held on the 20th November at the EICC or perhaps you were there but want to re-cap on what was said –  you can view all the videos from the conference here via our playlist for the day! The event was a huge success with really inspiring presentations from […]

Resource: Digital Marketing in China

Posted on 24 November 2015

To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]

Do we really need data analytics?

Posted on 29 October 2015 by ETAG

How often do you look at your business analytics? Volume of traffic to your website? Where did the traffic come from? Who is your audience on Twitter, male or female (yes free analytics tells you this) I read with great interest the blog Your Data is Speaking, are you Listening? The message is simple, Great leaders, […]