ETAG runs a series of technology and digital events which will help you to determine what technology solution suits your business.
To find out more and book your place have a look at ETAG events, or catch up on past events on ETAG’s YouTube channel.
VisitScotland also offer a range of Digital Tourism support on their industry website and Digital Boost also offer support, and can provide free 121 digital consultancy which might help you take the next step.
Your digital project might also be eligible for a Digital Development Loan.
If you are looking for inspiration, check out the Scottish TravelTech Directory case studies section.
Digital Business Listings – How-to Guide
Ensuring that your business information is available online and up to date is critical as visitors are increasingly planning their visits in advance and using your online resources to research.
We have developed a helpful digital checklist to help you make the most of free opportunities to provide information, together with information on specific features and how to guides on creating and updating your listings. View Digital Business Listings – How to Guide.
Digital Articles & Resources
Resource: Upgrading or Planning a New Website?
To kick off January 2015 we ran a workshop to support you in the upgrading or planning of a new web-site. Our top 5 tips for your website include: Know who your customers are and design all aspects of the site for them. When you know your customers you can better plan Search Engine Optimisation […]
Resource: Social Media – What’s New?
We ran a session in October to help ETAG members update their social media platforms and tell them about the changes over the past year. So what’s new? Cover Images on Twitter – Beautiful. LinkedIn Publisher (What?! You need to come the Workshop to find out more!). Edgerank is the Newsfeed Algorithm?? Not everyone on […]
Resource: Google Plus – A Social Hangout
Google Plus offers users a wealth of great functionality from easy to use circles separating friends from work colleagues, close family from acquaintances to easy to use video hangouts. Download the most recent workshop slides from here! Do let us know what you think @etag_uk your feedback is very important to us.
Resource: SEO – One Thing at a Time
There are so many different areas to consider when trying to achieve good organic search engine optimisation rankings. What keywords do people use when they search for your business services and products? What should you type in the meta description to encourage click throughs from Google to your web pages? What authority does your site have? We thought […]
Resource: Driving the Right Traffic to your Website
Our recent workshop, Driving the Right Traffic to your Website, brought attendees up to date with the various ways and means consumers might find you on the web. Content included: Mobile SEO Organic SEO Pay Per Click Advertising Social Media You can download slides here! Let us know what you thought @ETAG_UK Enjoy!