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Destination Leadership

Executive Certificate for Tourism Professionals

The innovative Destination Leadership Programme, funded by Scottish Enterprise, works alongside the Scottish tourism industry and is delivered by Edinburgh Napier University.  Five programmes have been delivered to over 100 participants from Edinburgh and Glasgow, Fife, Argyll & The Isles, and Aberdeenshire and Tayside with the sixth due to complete studies in 2020.

Effective leadership is consistently identified as a key driver of growth for all business sectors, but tourism faces particular challenges, given the range, scale and mix of businesses that need to work together to deliver a great customer experience.

Based on an internationally acclaimed initiative originating from Melbourne, Australia, the DLP is designed to address this issue, identify emerging tourism leaders and provide them with the skills, knowledge and networks that they need to become effective destination leaders.