ETAG Digital Workshop: Google Search Console for SEO, Security and Conversion

12 October 2017, 9:30 am - 12:30 pm

Join us for this practical session where delegates will link their Google Search Console, Analytics and Tag Manager accounts whilst touring key features that aid conversion guided by our expert Brian Tate. Content includes: How does Google see your website Who links to your website What keywords trigger click through traffic to your website Features […]

ETAG Digital Workshop: Hootsuite – Social Media Management for Tourism

2 October 2017, 9:30 am - 12:30 pm

Come along to find out more about social meida management tools. Social media management tools allow businesses to manage multiple networks and share content across various channels such as Facebook, Twitter, Instagram, Google Plus and LinkedIn. Schedule posts, set up reports, shorten URLs and track specific keyword searches or hashtags – doing all of this […]

ETAG Technology Tuesday: Monetising Keywords – Google Search Console

26 September 2017, 8:30 am - 10:30 am

Join us to find out more about Google Search Console – did you know that Google can tell you not only which keywords drive traffic to your website, but if those keywords convert into sales! Combining the free Google tools – Search Console, Analytics and Tag Manager – you can more effectively manage your digital […]

ETAG Technology Tuesday: Video Production for International Markets

13 June 2017, 8:30 am - 10:30 am

Is your video marketing getting lost in translation? Join us at this breakfast session where we will review video marketing and the impact social media has had on video production and the use of subtitles to reach new international markets. We will discuss: The benefits of video to international marketing The importance of the planning […]

ETAG Digital Solutions for Tourism Conference 2017

26 October 2017, 8:30 am - 2:30 pm

#techtourism2017 Now in its 7th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar bringing digital and technology businesses together with tourism businesses to identify opportunities to use digital technology to meet the changing expectations of Scotland’s digital tourists. Check out last year’s video highlights!  We will have a great […]

ETAG Technology Tuesday: Dynamic Pricing in Tourism

23 May 2017, 8:30 am - 10:00 am

Pricing your Services for Maximum Profit? During this Technology Tuesday event, we will explore Dynamic Pricing strategies and the available software that can help you implement a flexible pricing policy to benefit from surges in demand, and where required, better control footfall and volume in general. Speakers include Avalon Smith from Derbysoft and Lesley Wood, […]

ETAG Technology Tuesday: How to Protect your Data

6 June 2017, 8:30 am - 10:00 am

Join us for breakfast to learn more about data risks and security.We share our own data and we gather customer data daily, much of this data and information is personal and financial. In several ways, the availability of data drives business efficiency and competition – but, how do we know it’s safe? Whether it’s our […]

ETAG Digital Workshop: Advanced Google Analytics

1 June 2017, 9:30 am - 12:30 pm

Join us for this Advanced Google Analytics session which is a practical workshop. In this workshop you will log onto your existing Google Analytics account and work from that to discover the following learnings: Using Segmentation and Filtering to target specific customer groups by a variety of demographics Using Goals and the variety of Goals […]

ETAG Digital Workshop: An Introduction to Google Analytics

18 May 2017, 9:30 am - 12:30 pm

Come along if you are new to Google Analytics and you want to learn more – this is a practical workshop. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP Administration) User Administration Enabling […]

ETAG Digital Workshop: Social Media in Tourism

10 May 2017, 9:30 am - 12:30 pm

Come along to this beginners guide to Social Media platforms for Tourism. During this session the delegates will be introduced to Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google Plus and given practical examples of tourism businesses successfully using these platforms. Content will cover the basic functionality of each platform, the audience demographic for different platforms, […]