Archives

Writing for Social Media – Google Digital Garage

12 August 2018

Learn how to create compelling content and develop a tone of voice that’s right for your business. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring social media marketers. What will I learn? – How to develop a brand tone of voice for a business on […]

Writing for Social Media – Google Digital Garage

13 August 2018

Learn how to create compelling content and develop a tone of voice that’s right for your business. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring social media marketers. What will I learn? – How to develop a brand tone of voice for a business on […]

Writing for Social Media – Google Digital Garage

14 August 2018

Learn how to create compelling content and develop a tone of voice that’s right for your business. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring social media marketers. What will I learn? – How to develop a brand tone of voice for a business on […]

Writing for Social Media – Google Digital Garage

16 August 2018

Learn how to create compelling content and develop a tone of voice that’s right for your business. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring social media marketers. What will I learn? – How to develop a brand tone of voice for a business on […]

Writing for Social Media – Google Digital Garage

19 August 2018

Learn how to create compelling content and develop a tone of voice that’s right for your business. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring social media marketers. What will I learn? – How to develop a brand tone of voice for a business on […]

ETAG Technology Tuesday: Commercialising Digital Experiences

5 June 2018, 8:30 am - 10:30 am

What is the potential return on investment for the tourism sector from the use of social and digital media technologies? How can the rise in use of virtual and augmented reality enhance experiences and present new business opportunities? This session will highlight how the Scottish Tourism industry can better use social and digital media to […]

The Changing World of Social Media

23 May 2018, 9:30 am - 12:30 pm

Social media is fast becoming a pay to play media, with falling organic reach and little engagement per post it can sometimes feel like you are talking to nobody. Then there’s the stories about customers paying less attention than ever – it can be difficult to know what to do. In this workshop, we’re going […]

Personifying your Brand for Success on Social Media

15 May 2018, 9:30 am - 12:30 pm

Brand Personification is one of the key strategies that can help you improve your social media success. Consider the intent of your potential market audience when they log onto social media? It’s not to buy from your business, but to catch up friends, discover ‘their’ news and then perhaps, discover new products, trends, services or […]

ETAG Technology Tuesday: Responding to Customer Reviews

1 May 2018, 8:30 am - 10:30 am

Review sites and social media have given rise to a more powerful customer. There’s rarely a week that goes past without reports of customers or ‘lifestyle influencers’ trying to manipulate free stays or reduced bills with threats of negative reviews. And, with so much research pointing to consumer reviews being important sources of customer information, […]

China-Ready Case Study – The Knight Residence & Criton Apps

One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]