ETAG Technology Tuesday: A Practical Guide to GDPR – Edinburgh

Edinburgh Training and Conference Venue, 13 March 2018, 8:30 am - 10:30 am

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). As business owners we have until May 2018 to become compliant. During this session, we will provide you with a practical to do guide to ensure your data management […]

Beginners Google Analytics for Tourism

Edinburgh Training and Conference Venue, 8 March 2018, 9:30 am - 12:30 pm

If you are new to Google Analytics and you want to learn more – this is an excellent practical workshop to suit your learning requriement. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP […]

Digital Campaign Management

Edinburgh Training and Conference Venue, 22 February 2018, 9:30 am - 12:30 pm

Learn how to launch a cross platform campaign using Google AdWords, Landing Pages, Social Media Advertising and Email Marketing. We’ll share best practice and talk through keyword methodology, how to write great ad copy, improve quality score and test landing page conversion rate. By the end of the workshop you will have the ability to set […]

ETAG Technology Tuesday: Digital Dreamscapes: Techno-Tourism & Future You!

Edinburgh Training and Conference Venue, 6 February 2018, 8:30 am - 10:30 am

Digital Technology is raising the bar in terms of consumer expectations and our requirement for frictionless experiences. In this age of acceleration, the screenager with the world in their pocket (smartphone) will increasingly embody technologies that will allow us to relive experiences, reboot life or even recreate the self. Join us with Dr Matt Frew […]

Digital Marketing for Tourism: The Essential Guide

Edinburgh Training and Conference Venue, 31 January 2018, 9:30 am - 12:30 pm

Are you investing in digital marketing but lack basic marketing skills? Learn the basic principles of hugely useful discipline and get a results-focused grounding in all its essential skills; from identifying the right channel, to evaluating campaign performance. This workshop was developed to help your tourism businesses to confirm the online demand for your products […]

ETAG Technology Tuesday: The Power of Personal Branding

Edinburgh Training and Conference Venue, 16 January 2018, 8:30 am - 10:30 am

Digital Media has in many respects made it easier for us to build our personal brand, however, it’s also raised the bar in terms of authenticity and credibility. We welcome you to join us with Mariela Albornoz (Social Media Consultant at Start a Fire) to discuss your personal brand, what makes us authentic and how […]

Big 5 Questions and How to Find the Answers

Posted on 16 November 2017

Here are 5 big questions that will help you improve your business – but sometimes it can be quite difficult and confusing to find the right support for you – read on to find out about a simple tool to point you in the direction of the most relevant support for your business. Do you want […]

Digital Tourism Scotland – New Website and Resources

Posted on 16 November 2017

A new website for Digital Tourism Scotland has been launched recently and has some really useful resources for all businesses looking to use digital marketing and technology to grow their business. Digital Tourism Scotland (DTS) is a £1.2 million industry initiative which see’s seven partners working together to provide tourism businesses with tailored digital support. […]

ETAG Digital Solutions for Tourism Conference – Presentations

Posted on 27 October 2017

We had a great day at the ETAG Digital Solutions for Tourism Conference on the 26th October at the National Museum of Scotland. We had lots of insights around data and how we as a tourism industry can make the most out of our data. This included some great presentations from the shortlisted teams from […]

Edinburgh Tourism Innovation Challenge – Funding Annoucement

Posted on 27 October 2017

We are very excited to announce the next stage of the Edinburgh Tourism Innovation Challenge (ETIC). We had a fantastic start a few weeks ago with our challenge weekend which brought together 120 attendees from different backgrounds to brainstorm and work with data from loads of providers around the city. At the ETAG Digital Solutions […]