Edinburgh Tourism Action Group
Learn the value of insight-based marketing and discover how interpreting data in the right way can help your business grow. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring digital marketers. What will I learn? – The role of web analytics in online marketing and what […]
Learn how to create compelling content and develop a tone of voice that’s right for your business. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring social media marketers. What will I learn? – How to develop a brand tone of voice for a business on […]
What is the potential return on investment for the tourism sector from the use of social and digital media technologies? How can the rise in use of virtual and augmented reality enhance experiences and present new business opportunities? This session will highlight how the Scottish Tourism industry can better use social and digital media to […]
Social media is fast becoming a pay to play media, with falling organic reach and little engagement per post it can sometimes feel like you are talking to nobody. Then there’s the stories about customers paying less attention than ever – it can be difficult to know what to do. In this workshop, we’re going […]
Brand Personification is one of the key strategies that can help you improve your social media success. Consider the intent of your potential market audience when they log onto social media? It’s not to buy from your business, but to catch up friends, discover ‘their’ news and then perhaps, discover new products, trends, services or […]
Review sites and social media have given rise to a more powerful customer. There’s rarely a week that goes past without reports of customers or ‘lifestyle influencers’ trying to manipulate free stays or reduced bills with threats of negative reviews. And, with so much research pointing to consumer reviews being important sources of customer information, […]
One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]
The tourism industry in Scotland is worth at least £11bn to the economy and employs over 217,000 people in Scotland. It is also a sector that currently has a low concentration of data science expertise, but the use of data has the potential for real impact within the sector. Come along to hear from 5 […]
We are all enjoying the busy festive season and the buzz in the city! Back at ETAG headquarters we have been planning our upcoming events for 2018 and we can’t wait to share them with you. Check out what we have planned and make sure you book early so you don’t miss out! If we don’t […]
Already using Google Analytics on a regular basis but struggling to make sense of it? This practical workshop will help you understand how well (or not) your website is performing and what changes you need to make to improve performance. Delegates will log onto their existing Google Analytics account and work through some simple exercises […]
