ETAG Tech Tuesday: The Future of Digital Tourism

See Eventbrite for venue details, 9 October 2018, 8:30 am - 10:30 am

Technology is progressing at an exponential rate and is it essential to keep up to date with the latest trends. It is not easy to know which technology developments will have the most impact on your business and this awareness seminar will give you the information you need to adjust your approach and keep up […]

The Digital Future of your Hotel roadshow – Edinburgh

The Glasshouse, 5 September 2018, 9:00 am - 12:30 pm

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy? Join us as The Digital Future of your Hotel will visit Edinburgh next September 5. Come to learn with us in a debate about the new digital trends, how to work the digital future of your […]

Stay Safe Online in 2018 with Which? – Google Digital Garage

9 August 2018

Learn cyber-safety basics and discover some simple steps you can take to stay safe online. How long is it? 1 hour. Who is it for? Computer, smartphone or tablet users who are keen to learn how to keep themselves and their personal data safe when using the internet. Suitable for people across a range of […]

Build a Digital Marketing Plan – Google Digital Garage

10 August 2018

Gain an introduction to the main digital marketing channels and how to use them to build a strategy. How long is it? 1 hour. Who is it for? Small businesses or aspiring digital marketers. What will I learn? – Learn about the main digital marketing channels and how they are used to help businesses – […]

Build a Simple Website for your Business – Google Digital Garage

13 August 2018

Learn how to build a basic landing page, add details about your products or services and register your website. How long is it? Up to 1 hour 30 minutes. Who is it for? Sole traders or SMBs who don’t currently have a website for their business and would like to learn the basics of how […]

Answer Questions With Data – Google Digital Garage

13 August 2018

Learn the value of insight-based marketing and discover how interpreting data in the right way can help your business grow. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring digital marketers. What will I learn? – The role of web analytics in online marketing and what […]

Writing for Social Media – Google Digital Garage

9 August 2018

Learn how to create compelling content and develop a tone of voice that’s right for your business. How long is it? Up to 1 hour 30 minutes. Who is it for? Small businesses or aspiring social media marketers. What will I learn? – How to develop a brand tone of voice for a business on […]

ETAG Technology Tuesday: Commercialising Digital Experiences

Radisson Blu Hotel, Edinburgh, 5 June 2018, 8:30 am - 10:30 am

What is the potential return on investment for the tourism sector from the use of social and digital media technologies? How can the rise in use of virtual and augmented reality enhance experiences and present new business opportunities? This session will highlight how the Scottish Tourism industry can better use social and digital media to […]

The Changing World of Social Media

Edinburgh Training and Conference Venue, 23 May 2018, 9:30 am - 12:30 pm

Social media is fast becoming a pay to play media, with falling organic reach and little engagement per post it can sometimes feel like you are talking to nobody. Then there’s the stories about customers paying less attention than ever – it can be difficult to know what to do. In this workshop, we’re going […]

Personifying your Brand for Success on Social Media

Radisson Blu Hotel, Edinburgh, 15 May 2018, 9:30 am - 12:30 pm

Brand Personification is one of the key strategies that can help you improve your social media success. Consider the intent of your potential market audience when they log onto social media? It’s not to buy from your business, but to catch up friends, discover ‘their’ news and then perhaps, discover new products, trends, services or […]