Tourism Sector: Digital

#TechTourism2018 Now in its 8th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar. The day offers the chance for technology and tourism businesses to come together, identify new  business opportunities and spark innovation around the use of digital to meet the changing expectations of Scotland’s tourists. We’re excited to once again have a […]

Blogs and social media posts are a great tool for tourism businesses to tell stories and inspire people. Statistics show that small businesses with blogs generate 126% more leads. What is “inspiring content” and how does this impact on online conversions? Learn how to determine and create the content you should be producing for social […]

As a small family run business or a one-person-band, it can be easy to feel lost in the giant ocean that is the internet. How is it possible that someone half-way across the world can stumble across your wee business? In this awareness session we will show you the many different ways and techniques you can […]

The data driven business of the future will be more informed than its competitors, it will make smarter decisions for better results. This workshop will help you glean insight from data. Learn how to translate these insights into actionable decisions informed by facts, not gut feel. This 3 hour session covers the data gathering and […]

Technology is progressing at an exponential rate and is it essential to keep up to date with the latest trends. It is not easy to know which technology developments will have the most impact on your business and this awareness seminar will give you the information you need to adjust your approach and keep up […]