Low Budget Social Media and Digital Advertising for Tourism

22 January 2019, 9:30 am - 12:30 pm

Google and Facebook account for 61% of global online advertising revenues in 2018. Find out how to accelerate your online income with Google and Facebook Ads. Learn how to spend as little as £100 to make a big difference to your online business prospects. In this workshop you will learn how to define your advertising […]

ETAG Tech Tuesday: Keeping your tourism business safe from the bad guys

15 January 2019, 8:30 am - 10:30 am

Find out the online security risks that are affecting your tourism business today and the steps you need to take to protect your business from attack and data loss. We will cover how to manage passwords, how to detect and avoid ransomware and all other forms of malware. Agenda 08.30-09.00 Breakfast rolls09.00-10.00 Presentation10.00-10.30 Networking  Who should […]

Creating Inspiring Video Content for Tourism

4 December 2018, 9:30 am - 12:30 pm

This hands-on, creative workshop will show delegates how to use an iPad or iPhone to shoot, edit and upload great videos to YouTube, Facebook and Instagram, including voiceovers, background music, and titles.

ETAG 2019 Conference

31 January 2019, 8:15 am - 1:45 pm

Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]

ETAG Digital Solutions for Tourism 2018 – Presentations

Posted on 26 October 2018

The 8th  Digital Solutions for Tourism Conference was held on 25th October 2018 at the National Museum of Scotland. The presentations reflected the great variety of work going on in Edinburgh and Scotland today, and offered a look to the future of tourism, as well as international best practice. If you missed out, the slides are available here […]

Cyber Resilience Toolkit

Posted on 7 October 2018

The information we create and the data we hold about our customers has value to us. It also has value to others. This makes us all a target of cyber crime. In fact, more than 60% of SMEs had a security breach last year – but 65% still think they are not a target and […]

ETAG Digital Solutions for Tourism Conference 2018

25 October 2018, 8:30 am - 2:30 pm

#TechTourism2018 Now in its 8th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar. The day offers the chance for technology and tourism businesses to come together, identify new  business opportunities and spark innovation around the use of digital to meet the changing expectations of Scotland’s tourists. We’re excited to once again have a […]

ETAG Technology Tuesday: China Digital

25 September 2018, 8:30 am - 10:30 am

Chinese visitors are some of the most tech-savvy in the world – join us to discover how Chinese travellers are using their smart phones to research, plan, travel and pay. Alice He, ETAG China Ready Social Media Manager, will introduce you to the key apps being used by Chinese visitors. AGENDA 8.30 Registration, breakfast and networking […]

Creating Inspiring Written Content for Tourism – Be Seen, Be Shared, Be Found

13 November 2018, 9:30 am - 12:30 pm

Blogs and social media posts are a great tool for tourism businesses to tell stories and inspire people. Statistics show that small businesses with blogs generate 126% more leads. What is “inspiring content” and how does this impact on online conversions? Learn how to determine and create the content you should be producing for social […]