Make sure to get 2019 off to a great start by joining us at the ETAG Annual Conference! There’s no doubt that Edinburgh’s tourism sector is doing well, attracting record numbers of visitors and visitor spend, but there are challenges looming and we want to help you be ready to for them, so the 2019 […]
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ETAG Digital Solutions for Tourism 2018 – Presentations
The 8th Digital Solutions for Tourism Conference was held on 25th October 2018 at the National Museum of Scotland. The presentations reflected the great variety of work going on in Edinburgh and Scotland today, and offered a look to the future of tourism, as well as international best practice. If you missed out, the slides are available here […]
Cyber Resilience Toolkit
Posted on 7 October 2018
The information we create and the data we hold about our customers has value to us. It also has value to others. This makes us all a target of cyber crime. In fact, more than 60% of SMEs had a security breach last year – but 65% still think they are not a target and […]
ETAG Digital Solutions for Tourism Conference 2018
25 October 2018, 8:30 am - 2:30 pm
#TechTourism2018 Now in its 8th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar. The day offers the chance for technology and tourism businesses to come together, identify new business opportunities and spark innovation around the use of digital to meet the changing expectations of Scotland’s tourists. We’re excited to once again have a […]
ETAG Technology Tuesday: China Digital
25 September 2018, 8:30 am - 10:30 am
Chinese visitors are some of the most tech-savvy in the world – join us to discover how Chinese travellers are using their smart phones to research, plan, travel and pay. Alice He, ETAG China Ready Social Media Manager, will introduce you to the key apps being used by Chinese visitors. AGENDA 8.30 Registration, breakfast and networking […]
Creating Inspiring Written Content for Tourism – Be Seen, Be Shared, Be Found
13 November 2018, 9:30 am - 12:30 pm
Blogs and social media posts are a great tool for tourism businesses to tell stories and inspire people. Statistics show that small businesses with blogs generate 126% more leads. What is “inspiring content” and how does this impact on online conversions? Learn how to determine and create the content you should be producing for social […]
ETAG Tech Tuesday: How to be more visible online – Beyond Facebook and pretty websites!
6 November 2018, 8:30 am - 10:30 am
As a small family run business or a one-person-band, it can be easy to feel lost in the giant ocean that is the internet. How is it possible that someone half-way across the world can stumble across your wee business? In this awareness session we will show you the many different ways and techniques you can […]
The Data Driven Tourism Business for the Future – Workshop
30 October 2018, 9:30 am - 12:30 pm
The data driven business of the future will be more informed than its competitors, it will make smarter decisions for better results. This workshop will help you glean insight from data. Learn how to translate these insights into actionable decisions informed by facts, not gut feel. This 3 hour session covers the data gathering and […]
ETAG Tech Tuesday: The Future of Digital Tourism
9 October 2018, 8:30 am - 10:30 am
Technology is progressing at an exponential rate and is it essential to keep up to date with the latest trends. It is not easy to know which technology developments will have the most impact on your business and this awareness seminar will give you the information you need to adjust your approach and keep up […]
The Digital Future of your Hotel roadshow – Edinburgh
5 September 2018, 9:00 am - 12:30 pm
Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy? Join us as The Digital Future of your Hotel will visit Edinburgh next September 5. Come to learn with us in a debate about the new digital trends, how to work the digital future of your […]