This session will focus on all things visual – what is compelling visual content? Masterclass Content will include: What makes great photography? How do we create excellent video? Key Social Platforms covered includes: Vine Instagram Youtube Blogging Vimeo This session will require access to a video or photo capturing device, so please bring your camera, […]
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ETAG Technology Tuesday: Ecommerce
26 May 2015, 8:30 am - 10:30 am
How do you ensure you transact online and make money? Concerned about lagging behind by not transacting on-line? Not convinced of return on investment and if your customers want to book or buy online? Our guest speaker, Pete Mowforth, is highly experienced in all areas of ecommerce, from international payment solutions to optimising conversion. Pete […]
ETAG #EdCal Summer
16 June 2015, 5:30 pm - 8:00 pm
Based on the excellent feedback from the original #Edcal in March, we return for a quarterly update for Summer!! Tongue Tied on Twitter? Feeling un-liked on Facebook? Interested in Pinterest? Come to our second Social Media Slam – this time we will focus on Summer! We will update our Edinburgh Social and Digital Media Calendar […]
ETAG Digital Practical: Affiliate Marketing
9 June 2015, 9:00 am - 12:00 pm
This workshop will cover: What is Affiliate Marketing? How does Affiliate Marketing work in practice? Some Definitions: CPA, CPC, CPI, CPL How Cookies work The CPA Networks The group will finish with the setup of practical affiliate marketing Boards and Pins on Pinterest. Note: product images will be required, as well as the company logo and […]
ETAG 1:1 Digital Surgeries
9 June 2015, 1:00 pm - 5:00 pm
This is your opportunity to get 1:1 support on a specific digital issue. Book your 45-minute session with a Digital Marketing Specialist and recieve advice and/or practical hands on support to resolve your digital marketing challenges. Support may include: Setting up a LinkedIn Company Page Using Hashtags on Twitter Hosting a Hangout on Google Plus How […]
Digital Strategy Workshops – 2 half days
28 April 2015, 9:00 am - 12:30 pm
2 Half Day Workshops (Must Attend Both) 28th April & 5th May Ensure your Social Media and Digital activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, match and can measure your return on investment. The 2 half day workshops will support you in the development […]
ETAG #EdCal 2015
26 February 2015, 5:00 pm - 8:00 pm
Come to the ETAG Social Media Slam and Improve your Digital Reach!! Tongue Tied on Twitter? Feeling un-liked on Facebook? Interested in Pinterest? Come to our Social Media Slam were in teams of 12 (one for each month of the year) we will create an Edinburgh Social and Digital Media Calendar that will introduce you to others […]
Technology Solutions for Tourism Conference 2015
20 March 2015, 8:30 am - 2:30 pm
Will focus on the technology and digital media solutions that are radically changing the tourism industry. Now in its 5th year, the Technology Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar bringing technology and tourism businesses together to identify opportunities to use technology to ensure we meet the changing expectations of […]
ETAG Social Media Practical: Instagram
12 March 2015, 11:00 am - 3:30 pm
Oliver’s workshop will reveal what really works in mobile photography, and will also teach you practical skills to use in both your professional and personal mobile photography. Be prepared for a post event walk about and snapping some shots! Oliver Lang Oliver is a mobile photography consultant and techer who has worked with leading digital […]
ETAG Technology Workshop: Measuring Digital Return on Investment
31 March 2015, 9:00 am - 12:00 pm
Understand what you can learn from the free analytical tools, what you should measure on a monthly basis, how this can help you plan future marketing activity and what revenue your digital activity is generating. Tools include Google Analytics, the new Twitter Analytics dashboard Facebook Insights, Webmaster Tools, Google Plus Dashboard and Tweetreach. Join us […]