ETAG Social Media Practical: Google Plus

Edinburgh Training and Conference Venue, 26 March 2015, 9:00 am - 12:00 pm

Why should your business have a Google Plus profile?  What benefits are other tourism businesses getting from Google Plus? This session will explain the benefits and lead you through: the practical set up of a personal profile and a business page general usage, e.g. posting, +1, following managing circles and groups benefits of a hangout how […]

ETAG Social Media Practical: Video Content Made Easy

Edinburgh Training and Conference Venue, 16 March 2015, 9:00 am - 12:00 pm

Learn why as humans we respond much better to video and, people in video, along with practical tips on making quality video content using mobile devices. YouTube is a proven tool for businesses to be found by new customers when they search online, not to mention serving as a superb showcase for products and services. […]

ETAG Technology Tuesday: Online Travel Agencies

Edinburgh Training and Conference Venue, 24 February 2015, 8:30 am - 10:30 am

Why do Online Travel Agencies dominate the Search Engines results pages? Is it possible to compete? Do you understand Domain Authority and the need to build yours? Learn about the changes in search trends and simple techniques that might help you claim back more of the search space for your brand. David Goldie, Mackerel Media […]

ETAG Technology Tuesday: Colin Burns – BBC Future Media

Edinburgh Training and Conference Venue, 24 March 2015, 8:30 am - 10:30 am

Please join us and learn from Colin Burns (Executive Creative Director – Future Media at BBC and previous  Director with IDEO – the international design consultancy). Colin will discuss changes in online user behaviour and his experience at the BBC as the pace of digital consumer expectation changes rapidly.  Colin Burns, has many years experience in Innovation, […]

ETAG Social Media Practical: Creating Engaging Content

Edinburgh Training and Conference Venue, 5 February 2015, 9:00 am - 12:00 pm

If you are running a social media campaign, whether via YouTube, a blog, Twitter, Pinterest or Facebook you require one key element: great content! In this session we will help you determine the sort of content you should be producing for social media platforms, and clearly define through research what “compelling content” actually is. We […]

ETAG Technology Tuesday: How Does Mobile SEO Work?

Edinburgh Training and Conference Venue, 20 January 2015, 8:30 am - 10:30 am

Smartphone owenership is fast over taking desktop. According to Search Engine Watch ‘Smartphones and tablets made up 34 percent of organic search trafic to websites in the 2nd quarter of 2014’ Come to our Technology Tuesday and learn from David Goldie, SEO and Digital Marketing Specialist, what you can do to ensure you have a […]

ETAG Technology Workshop: Upgrading or Planning a New Website

Edinburgh Training and Conference Venue, 26 January 2015, 9:00 am - 12:00 pm

This course gives you an understanding of what you need to consider before your engage in your next website build or upgrade. Explore and answer questions such as: Who is the web-site for? What are you business goals for the web-site? Does the platform it is built on matter? Can you balance best practice navigation […]

Article: #Blogmanay – Top Tips

Posted on 25 November 2014

Thank you to those of you who attended our ETAG #Blogmanay Workshop, featuring the team behind the award winning Edinburgh’s Hogmanay #Blogmanay and special guest bloggers Sebastian Canaves and Olly Lang! The event was a huge success and if you are following us on twitter you will see all of the great chat going back […]

ETAG 1:1 Digital Surgeries

Edinburgh Training and Conference Venue, 2 December 2014, 11:00 am - 3:00 pm

This is your opportunity to get 1:1 support on a specific digital issue. Book your 45-minute session with a Digital Marketing Specialist and recieve advice and/or practical hands on support to resolve your digital marketing challenges. Support may include: – Setting up a LinkedIn Company Page – Using Hashtags on Twitter – Hosting a Hangout […]

ETAG Conference 2015

The Sheraton Grand Hotel and Spa, 30 January 2015, 8:30 am - 2:00 pm

Building on Success #ETAG2015  CONFERENCE PROGRAMME 8.30 Registration and Networking Breakfast 9.15 Introduction – Nick Finnigan, Executive Manager, Edinburgh Castle 9.25 ETAG – Welcome – Robin Worsnop, Chair of ETAG 9.35 Towards 2020 –  Marc Crothall, Chief Executive, Scottish Tourism Alliance 10.00 Edinburgh Airport – Gordon Dewar, Chief Executive, Edinburgh Airport 10.30 Break – Refreshments and Networking 11.15 Ten Minute Talks […]