Will focus on the technology and digital media solutions that are radically changing the tourism industry. Now in its 5th year, the Technology Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar bringing technology and tourism businesses together to identify opportunities to use technology to ensure we meet the changing expectations of […]
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ETAG Social Media Practical: Instagram
12 March 2015, 11:00 am - 3:30 pm
Oliver’s workshop will reveal what really works in mobile photography, and will also teach you practical skills to use in both your professional and personal mobile photography. Be prepared for a post event walk about and snapping some shots! Oliver Lang Oliver is a mobile photography consultant and techer who has worked with leading digital […]
ETAG Technology Workshop: Measuring Digital Return on Investment
31 March 2015, 9:00 am - 12:00 pm
Understand what you can learn from the free analytical tools, what you should measure on a monthly basis, how this can help you plan future marketing activity and what revenue your digital activity is generating. Tools include Google Analytics, the new Twitter Analytics dashboard Facebook Insights, Webmaster Tools, Google Plus Dashboard and Tweetreach. Join us […]
ETAG 1:1 Digital Surgeries
26 March 2015, 1:00 pm - 4:00 pm
This is your opportunity to get 1:1 support on a specific digital issue. Book your 45-minute session with a Digital Marketing Specialist and recieve advice and/or practical hands on support to resolve your digital marketing challenges. Support may include: Setting up a LinkedIn Company Page Using Hashtags on Twitter Hosting a Hangout on Google Plus How […]
ETAG Social Media Practical: Google Plus
26 March 2015, 9:00 am - 12:00 pm
Why should your business have a Google Plus profile? What benefits are other tourism businesses getting from Google Plus? This session will explain the benefits and lead you through: the practical set up of a personal profile and a business page general usage, e.g. posting, +1, following managing circles and groups benefits of a hangout how […]
ETAG Social Media Practical: Video Content Made Easy
16 March 2015, 9:00 am - 12:00 pm
Learn why as humans we respond much better to video and, people in video, along with practical tips on making quality video content using mobile devices. YouTube is a proven tool for businesses to be found by new customers when they search online, not to mention serving as a superb showcase for products and services. […]
ETAG Technology Tuesday: Online Travel Agencies
24 February 2015, 8:30 am - 10:30 am
Why do Online Travel Agencies dominate the Search Engines results pages? Is it possible to compete? Do you understand Domain Authority and the need to build yours? Learn about the changes in search trends and simple techniques that might help you claim back more of the search space for your brand. David Goldie, Mackerel Media […]
ETAG Technology Tuesday: Colin Burns – BBC Future Media
24 March 2015, 8:30 am - 10:30 am
Please join us and learn from Colin Burns (Executive Creative Director – Future Media at BBC and previous Director with IDEO – the international design consultancy). Colin will discuss changes in online user behaviour and his experience at the BBC as the pace of digital consumer expectation changes rapidly. Colin Burns, has many years experience in Innovation, […]
ETAG Social Media Practical: Creating Engaging Content
5 February 2015, 9:00 am - 12:00 pm
If you are running a social media campaign, whether via YouTube, a blog, Twitter, Pinterest or Facebook you require one key element: great content! In this session we will help you determine the sort of content you should be producing for social media platforms, and clearly define through research what “compelling content” actually is. We […]
ETAG Technology Tuesday: How Does Mobile SEO Work?
20 January 2015, 8:30 am - 10:30 am
Smartphone owenership is fast over taking desktop. According to Search Engine Watch ‘Smartphones and tablets made up 34 percent of organic search trafic to websites in the 2nd quarter of 2014’ Come to our Technology Tuesday and learn from David Goldie, SEO and Digital Marketing Specialist, what you can do to ensure you have a […]