Archives

ETAG Digital Workshop: Digital Marketing for Beginners

31 January 2017, 9:30 am - 12:30 pm

Join us for this workshop which will teach Tourism businesses the basics of marketing for the digital age. Content includes: The new principles of marketing versus old How and why your Tourism business will benefit from marketing The basic psychology of marketing What is Content Marketing How to master social media successfully Key Social Media platforms […]

ETAG Technology Tuesday: Run your Tourism Business more Efficiently using Apps

21 February 2017, 8:30 am - 10:30 am

Join us for breakfast and learn how the ever evolving world of Apps can make enable your tourism business to operate more efficiently (and cost effectively!). Content covered will include: Point of Sale, Ticketing, Accommodation, Trip and Restaurant Bookings Augmented Reality Beacon Technology Audio Guide and Visitor Attractions The rise of Messenger and Livechat Visitor […]

Cyber Resilience information and vouchers – find out more!

Cyber resilience is becoming more and more important both for individuals and for businesses. In 2015, more than 60% of SMEs in Scotland experienced a security breach but 65% still think they are not a target. Nearly 40% spend nothing on security. The average financial cost of a cyber attack for an SME in Scotland […]

Watch Online: Modern Tech in the SME

23 November 2016, 1:00 pm - 2:30 pm

Feeling left behind? Overwhelmed with all of the information out there about the Cloud? Come along to this workshop to get a hands-on experience from an expert presenter and check out the latest devices and services which you could bring into your company. We’ll be discussing: •The cloud and clearing up any myths that exist […]

Watch Online: Multiplatform Storytelling Event

24 November 2016, 2:00 pm - 5:00 pm

Learn how to design and build your story through multi-platform and multi-format approaches. This lively session shares real-life examples of projects that have effectively reached their audiences through multi-platform approaches. This session has been designed for arts, culture and heritage organisations, but will be of interest to those in other sectors who are looking for […]

Webinar: Don’t Worry Be Appy – Engage through Playfulness

14 December 2016, 9:30 am - 10:15 am

How can tourism businesses benefit from what the world of computer game and app developers have learned? Augmented reality, virtual travel experiences, unlocking rewards and benefits are just some of the techniques that keep gamers engaged and involved. When it was first released in July of this year, Pokémon Go immediately captured the attention of […]

Webinar: Can you be Trusted Online – Protect Your Visitors, Protect Your Business

7 December 2016, 9:30 am - 10:15 am

Trust is becoming an increasingly valued and essential part of doing business online. This session will examine how to build, maintain and protect that trust for your business and your customers. Data breaches, online security, ransomware – what are the latest digital threats and how can you best deal with them? We will look at […]

Webinar: Marine Tourism – Get on Board

30 November 2016, 9:30 am - 10:15 am

The economic value of marine tourism in Scotland is valued at £360 million. If we work more collaboratively across the tourism industry as a whole, we can build this valuable sector into the giant it can be, and all benefit from the opportunities it brings. In this webinar we want to help you identify what […]

Webinar: Booking Trends – What do they mean for you?

23 November 2016, 9:30 am - 10:15 am

In this webinar we want to fully understand what visitors are searching for, and how and why they are booking. We’ll examine global and local trends and look at future predictions for the connected 21st century traveller. From apps, to websites, to traditional print media – how are people discovering your businesses and what motivates […]

Webinar: Tourism and the Community – Building Bridges

16 November 2016, 9:30 am - 10:15 am

Great things can happen when local communities and tourism businesses work together. Visitors love to drink the drinks, eat the food and walk the walks we all walk. Meeting locals, drinking in the history, culture and traditions can help visitors to truly feel they have experienced the full spectrum of life within our communities. How […]