Edinburgh Tourism Action Group
Learn how to design and build your story through multi-platform and multi-format approaches. This lively session shares real-life examples of projects that have effectively reached their audiences through multi-platform approaches. This session has been designed for arts, culture and heritage organisations, but will be of interest to those in other sectors who are looking for […]
How can tourism businesses benefit from what the world of computer game and app developers have learned? Augmented reality, virtual travel experiences, unlocking rewards and benefits are just some of the techniques that keep gamers engaged and involved. When it was first released in July of this year, Pokémon Go immediately captured the attention of […]
Trust is becoming an increasingly valued and essential part of doing business online. This session will examine how to build, maintain and protect that trust for your business and your customers. Data breaches, online security, ransomware – what are the latest digital threats and how can you best deal with them? We will look at […]
The economic value of marine tourism in Scotland is valued at £360 million. If we work more collaboratively across the tourism industry as a whole, we can build this valuable sector into the giant it can be, and all benefit from the opportunities it brings. In this webinar we want to help you identify what […]
In this webinar we want to fully understand what visitors are searching for, and how and why they are booking. We’ll examine global and local trends and look at future predictions for the connected 21st century traveller. From apps, to websites, to traditional print media – how are people discovering your businesses and what motivates […]
Great things can happen when local communities and tourism businesses work together. Visitors love to drink the drinks, eat the food and walk the walks we all walk. Meeting locals, drinking in the history, culture and traditions can help visitors to truly feel they have experienced the full spectrum of life within our communities. How […]
Finding and maintaining a fantastic team can be key to the success of any tourism business. Offering your people a route to success, and a rewarding working environment can help you hold on to the best people, to help you to deliver your business goals. In an ever-changing employment landscape, with an increasingly transient workforce, […]
The Data Lab MSc Challenge Competition takes place over three weekends, where about 120 Data Science students form teams and compete to: Pose a pertinent ‘business’ question Analyse multiple datasets Produce something (start-up idea, visualisation, consultancy report). The idea is for students to use their skills to solve real problems that will have a positive […]
intechnologyWiFi has been back on the streets since September, working to progress the installation of the city centre WiFi network, following the end of the busy summer festival season. Over 40% of the installations are now complete, with testing and optimisation of the network progressing well. We have temporarily taken the network offline, to complete […]
Everything you do digitally – whether it be a social media campaign, a new YouTube video, a blog, Twitter, Pinterest, Facebook or a new app you are developing you require one key element: great content! In this session we will help you determine the sort of content you should be producing for different platforms, and […]
