Archives

ETAG Technology Tuesday: Mercat Tours – the Success of Joining the Digital Dots

24 January 2017, 8:30 am - 10:30 am

Mercat Tours and the digital agency We Are Everyone are joining us to demonstrate how their website became a one stop shop for marketing, ticketing and resource management. Learn from them about their digital journey and how their business have benefited financially! Join us for breakfast rolls and the first of the New Years Technology […]

Upcoming Events for the New Year

We are in the festive season now and all enjoying the busy feel of the city! We hope you have a great Christmas and Hogmanay – but don’t forget to look at our upcoming events for the New Year – 2017 Year of History, Heritage and Archaeology! We have some great events coming up – […]

Edinburgh’s new FREE city Wi-Fi!

The outdoor public WiFi service EdiFreeWiFi is now available, bringing free high-speed internet connectivity to Edinburgh city centre in time for the Christmas and Hogmanay celebrations which is fantastic news for visitors and locals alike. In March this year the City of Edinburgh Council agreed to a 10-year concession contract with intechnologyWiFi to deliver WiFi […]

Digital Solutions for Tourism Conference 2016

Thank you to everyone who could join us on the day and a huge thank you to our great speakers who provided loads of interesting facts and creative inspiration throughout the day. All of the presentations from the speakers are available below so if you missed out or want to re-cap – enjoy! The conference […]

ETAG Digital Workshop: Why you need Snapchat for Tourism Businesses

30 March 2017, 9:30 am - 12:30 pm

Wondering how to use Snapchat for business? Come along to find out more! In this practical session we will give you a tour of the features of Snapchat, share successful case studies and of course, as always, help you get setup on Snapchat on the day and get snapping with some practical content creation.  You […]

ETAG Technology Tuesday: Augmented and Virtual Reality in Tourism

7 March 2017, 8:30 am - 10:30 am

Back by Popular Demand!!! This is the same Technology Tuesday run in September 2016 so if you missed out here is your chance to come along and find out more! In a busy world of content marketing, tourism businesses are looking at new ways to engage visitors. Come along to this Technology Tuesday to find […]

ETAG Digital Strategy Workshop – 2 half days

15 February 2017, 9:30 am - 12:30 pm

2 Half Day Workshops (Must Attend Both) 15th February and 28th February 2017 Ensure your Social and Digital Media activities are part of a carefully thought out marketing plan which is tailored to target the tourism customers you want, match your goals, and that you can measure the return on your investment. This 2 half-day […]

ETAG Digital Workshop: Digital Marketing for Beginners

31 January 2017, 9:30 am - 12:30 pm

Join us for this workshop which will teach Tourism businesses the basics of marketing for the digital age. Content includes: The new principles of marketing versus old How and why your Tourism business will benefit from marketing The basic psychology of marketing What is Content Marketing How to master social media successfully Key Social Media platforms […]

ETAG Technology Tuesday: Run your Tourism Business more Efficiently using Apps

21 February 2017, 8:30 am - 10:30 am

Join us for breakfast and learn how the ever evolving world of Apps can make enable your tourism business to operate more efficiently (and cost effectively!). Content covered will include: Point of Sale, Ticketing, Accommodation, Trip and Restaurant Bookings Augmented Reality Beacon Technology Audio Guide and Visitor Attractions The rise of Messenger and Livechat Visitor […]

Cyber Resilience information and vouchers – find out more!

Cyber resilience is becoming more and more important both for individuals and for businesses. In 2015, more than 60% of SMEs in Scotland experienced a security breach but 65% still think they are not a target. Nearly 40% spend nothing on security. The average financial cost of a cyber attack for an SME in Scotland […]