Archives

ETAG Digital Workshop: Why you need Snapchat for Tourism Businesses

30 March 2017, 9:30 am - 12:30 pm

Wondering how to use Snapchat for business? Come along to find out more! In this practical session we will give you a tour of the features of Snapchat, share successful case studies and of course, as always, help you get setup on Snapchat on the day and get snapping with some practical content creation.  You […]

ETAG Technology Tuesday: Augmented and Virtual Reality in Tourism

7 March 2017, 8:30 am - 10:30 am

Back by Popular Demand!!! This is the same Technology Tuesday run in September 2016 so if you missed out here is your chance to come along and find out more! In a busy world of content marketing, tourism businesses are looking at new ways to engage visitors. Come along to this Technology Tuesday to find […]

ETAG Digital Strategy Workshop – 2 half days

15 February 2017, 9:30 am - 12:30 pm

2 Half Day Workshops (Must Attend Both) 15th February and 28th February 2017 Ensure your Social and Digital Media activities are part of a carefully thought out marketing plan which is tailored to target the tourism customers you want, match your goals, and that you can measure the return on your investment. This 2 half-day […]

ETAG Digital Workshop: Digital Marketing for Beginners

31 January 2017, 9:30 am - 12:30 pm

Join us for this workshop which will teach Tourism businesses the basics of marketing for the digital age. Content includes: The new principles of marketing versus old How and why your Tourism business will benefit from marketing The basic psychology of marketing What is Content Marketing How to master social media successfully Key Social Media platforms […]

ETAG Technology Tuesday: Run your Tourism Business more Efficiently using Apps

21 February 2017, 8:30 am - 10:30 am

Join us for breakfast and learn how the ever evolving world of Apps can make enable your tourism business to operate more efficiently (and cost effectively!). Content covered will include: Point of Sale, Ticketing, Accommodation, Trip and Restaurant Bookings Augmented Reality Beacon Technology Audio Guide and Visitor Attractions The rise of Messenger and Livechat Visitor […]

Cyber Resilience information and vouchers – find out more!

Cyber resilience is becoming more and more important both for individuals and for businesses. In 2015, more than 60% of SMEs in Scotland experienced a security breach but 65% still think they are not a target. Nearly 40% spend nothing on security. The average financial cost of a cyber attack for an SME in Scotland […]

Watch Online: Modern Tech in the SME

23 November 2016, 1:00 pm - 2:30 pm

Feeling left behind? Overwhelmed with all of the information out there about the Cloud? Come along to this workshop to get a hands-on experience from an expert presenter and check out the latest devices and services which you could bring into your company. We’ll be discussing: •The cloud and clearing up any myths that exist […]

Watch Online: Multiplatform Storytelling Event

24 November 2016, 2:00 pm - 5:00 pm

Learn how to design and build your story through multi-platform and multi-format approaches. This lively session shares real-life examples of projects that have effectively reached their audiences through multi-platform approaches. This session has been designed for arts, culture and heritage organisations, but will be of interest to those in other sectors who are looking for […]

Webinar: Don’t Worry Be Appy – Engage through Playfulness

14 December 2016, 9:30 am - 10:15 am

How can tourism businesses benefit from what the world of computer game and app developers have learned? Augmented reality, virtual travel experiences, unlocking rewards and benefits are just some of the techniques that keep gamers engaged and involved. When it was first released in July of this year, Pokémon Go immediately captured the attention of […]

Webinar: Can you be Trusted Online – Protect Your Visitors, Protect Your Business

7 December 2016, 9:30 am - 10:15 am

Trust is becoming an increasingly valued and essential part of doing business online. This session will examine how to build, maintain and protect that trust for your business and your customers. Data breaches, online security, ransomware – what are the latest digital threats and how can you best deal with them? We will look at […]