STERG / Partner Activity

Scottish Tourism Alliance

The STA, alongside industry partners and government, continue to work through a number of measures to support the industry and regularly update their information hub:

We also recommend signing up to their newsletter to keep up-to-date with the latest issues affecting your business:


One valuable technique to prepare for an uncertain future is Scenario Planning. Scenarios are a powerful tool. They’re particularly useful in the development of strategies to navigate extreme events seen recently. Scenarios enable businesses to plot a course between the uncertainty and confusion which often strike in troubled times.

COVID-19 Scenario Planning Toolkit for Tourism |

The First Minister has announced a new £25 million tourism recovery programme.

VisitScotland plays a key role in delivering the new programme and you can find out more at:

Tourism recovery programme – News |

DTTT COVID-19 Tourism Response

The Digital Tourism Think Tank (DTTT) have kindly made their COVID-19 Tourism Response Pack available to businesses.