Forever Edinburgh Content Hub

Welcome to our industry content hub of free-to-use digital assets.

We know that Forever Edinburgh has to work for many different organisations. So, there is not one logo, there are three: there is not one colour palette, there are many.

We’ve created some guidelines capture this diverse offering – our “Playbook”. Please enjoy the Playbook and embrace the spirit of how and why the guidelines were created.

~ LOGO ~

There are three versions of the logo: horizontal, stacked and a circle format.

Download the versions that work best for your business and post with #ForeverEdinburgh to share the story of our amazing city.


Download the 60-second Forever Edinburgh video or share from Youtube – look out for more (themed) videos to come.

(To download the video, click the button above. When the video opens, click the three dots in the bottom-right corner and and select “Download”)


Use our pre-prepared images in your social media posts…


…or use it with your own images which capture a unique and personal perspective of Edinburgh. You can also make use of images from free sources such as VisitScotland.

When using your own photography, try to showcase the undiscovered Edinburgh; the hidden gems; the places and the memories that are close to people’s heart.

If you’re doing it yourself, tools such as Canva can help you pull together photos, logos and text to create great looking graphics.

How To Create Simple Graphics with Canva