Ensuring that your business information is available online and up to date is critical as visitors are increasingly planning their visits in advance. Below is a checklist to help you make the most of free opportunities to provide information, together with information on specific features and how guides on how to create and update your listings.
Good To Go Accreditation
Before you start, make sure you claim your “Good To Go” accreditation – you’ll be issued with a digital ‘We’re Good To Go’ mark that you can use online when you update your listings.
Update Your Google My Business Listing
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. This includes key information such as business opening hours, location and contact details.
Ensure that your opening hours are up-to-date and that you’re taking advantage of the various COVID specific features launched by Google.
Watch the “How to” guide on our YouTube channel: https://youtu.be/I_tIh0cLLdc
- Login to Google My Business: https://business.google.com/
- Guidance for Businesses affected by COVID-19: https://support.google.com/business/answer/9773423?hl=en-GB
- Google For Small Business – Tools and resources: https://smallbusiness.withgoogle.com/intl/en_uk/news/resources-for-smbs-impacted-by-coronavirus/
Ensure you’re listed on Apple Maps
Apple IOS currently holds approx. 51% of the UK Market, and Apple Maps is the default App map on Apple devices. It’s therefore important to list your business, ensuring Apple device users can see your opening hours and contact details, and find directions.
Watch the “How to” guide on our YouTube channel: https://youtu.be/WMWDiHd_0qs
Update your Facebook ‘About’ Tab
Your Facebook Business Page allows you to update opening hours, location and business contact information on via the About tab. This information is prominent when visitors view your Facebook Business profile page.
Watch the “How to” guide on our YouTube channel, to learn how to change opening hours, business description and contact details: https://youtu.be/-ZIQWIoTVt0
Create Visual Notifications with Canva
Canva is a cloud based, free to use to tool that allows you to easily create appealing visuals for your social media channels. Announce changes to services, opening hours, costs and more on your social channels with visuals that are sure to catch attention.
Watch the “How to” guide on our YouTube channel: https://youtu.be/Qc_h3QtPRM8
Ensure you’re listed on Visit Scotland
Visit Scotland is a portal designed to connect visitors with tourism businesses in Scotland. With over 22 million visitors per year, and over 2.7 million referrals to Scottish Tourism businesses, it’s important to take advantage of the free listing available on the Visit Scotland website.
Find out how to get your FREE web listing: https://www.visitscotland.org/supporting-your-business/marketing-with-us/national-tourism-website
Don’t forget to update the COVID-19 specific information to let visitors know ‘We are open” and if you have your “Good To Go” accreditation:
For help and advice with your listing, you can contact the VisitScotland Industry Relationship Manager for Edinburgh and Midlothian
Ensure you’re on The List
The List receives hundreds of thousands of visits every month. While best known for its events and food & drink listings, almost all forms of tourism businesses can be listed, so don’t miss this opportunity.
If you’re already listed, make sure to update your details, explaining the actions you have taken to help keep people safe – this will increase trust and make people more likely to eat and drink at your establishment.
Find out how to get and update your FREE listing on The List: https://files.list.co.uk/documents/submitting-place-listings.pdf
Get onto Euan’s Guide
Euan’s Guide is the disabled access charity used online by thousands of disabled people to review, share and discover accessible places to go.
They have produced 10 top tips to help venues to support disabled customers during the Covid-19 pandemic.
Make sure to share information on any updates to your disabled access and your Covid precautions so that your visitors can feel “Covid Confident” about planning their visit.