Designed to bring the entire city together, we welcome you to the #ForeverEdinburgh Toolkit.
Our collective aim is to ensure people feel confident that Edinburgh’s businesses and attractions are being responsible, that visitors are safe as effective precautions have been implemented and most importantly that they will really enjoy their visit.
To support the #ForeverEdinburgh opportunity, we have developed this toolkit specifically to amplify your business within the campaign.
Scroll below ⬇️ for practical information on how you can get involved by connecting with us, and using #ForeverEdinburgh branding and the branded #hashtag through your own channels.
Use our Marketing Material
We’ve created a range of branding and images for you to use in your own social media and marketing content. You can access this from our Content Hub.
We’ve created materials that you can lift to use yourself and share across your own channels.
Business and citizens alike can use the logos and images.
The key to the success of Forever Edinburgh will be a Team Edinburgh approach. Businesses telling their own story AND amplifying the city’s voice will allow us together to “collaborate to compete” in a busy and global social media landscape. Check out our video from last year on how collaborative social media engagement works:
- Collaboration on Social Media (improving reach and engagement)
For practical support with creating content and using social media, we have created a range of How to Videos on our YouTube Channel to learn more about:
- Creating Social Media posts using Canva (where you can add the #ForeverEdinburgh logo)
- How to Video using your Mobile Phone
- Editing Video using Mobile Apps
- Use and update your Google My Business Listing
- Google Ads using the Keyword Planner (what are tourists searching for?)
- Creating your first Google Ads Campaign
Do you need more help
Take a look at VisitScotland.org for all the industry-leading advice, opportunities and information, as well as the latest information from The Scottish Tourism Emergency Response Group (STERG).