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China-Ready Case Study – The Knight Residence & Criton Apps

Posted on 16 February 2018

One of the strongest messages coming through from ETAG’s China Ready programme is the importance of technology. The use of social media, engaging key opinion leaders and deploying the prominent digital platforms for everything from tourist guides to payment are all critical not only to attract Chinese visitors but also to ensure their experience in […]

ETAG Conference 2018 – The Follow Up

Posted on 1 February 2018

ETAG’s Annual Conference always aims to provide insights, information and inspiration for everyone involved in delivering Edinburgh’s hugely successful tourism offer. This year the Conference focused on ‘Managing Success’ as the key conference theme and we had a fantastic speaker line up, covering international best practice, local priorities and the very latest thinking around the […]

Article: Edinburgh Chinese New Year 2018: FREE factsheet

Posted on 26 January 2018

Chinese New Year is the biggest and most significant of all the Chinese cultural holidays. But what does this mean for Edinburgh and your tourism business? With the family focus, gifting traditions and decorative displays of the festive season; and the countdown celebrations and firework extravaganzas of New Year’s Eve – Chinese New Year is very […]

Article: China Ready Business Briefing: Follow Up

Posted on 30 November 2017

The China Ready Business Briefing on 30th November marked 2 years since the launch of Edinburgh’s China Ready Initiative and provided an opportunity to look back at what has been achieved, plus the plans and ambitions for the future.  You can view the slide presentation here We also had the chance to hear from Europass […]

ETAG Upcoming Events for 2018

Posted on 23 November 2017

We are all enjoying the busy festive season and the buzz in the city! Back at ETAG headquarters we have been planning our upcoming events for 2018 and we can’t wait to share them with you. Check out what we have planned and make sure you book early so you don’t miss out! If we don’t […]

New Business Opportunity Guide Launched – Business Events!

Posted on 22 November 2017

On the 22nd November we launched the new ETAG Business Opportunity Guide for Business Events! We had a breakfast briefing event at the Edinburgh International Conference Centre (EICC) where we highlighted the Business Events market, the key industry players and how businesses can get involved. We also showcased the new Edinburgh Business Events Campaign – Make […]

Support from Scottish Enterprise

Posted on 20 November 2017

ETAG’s activities are primarily funded and supported by Scottish Enterprise as part of support that Scottish Enterprise offers to the Tourism sector. To find out more about how Scottish Enterprise supports and funds ETAG’s activity visit our About Us – Scottish Enterprise page. As well as supporting ETAG’s activities Scottish Enterprise can offer your business […]

Big 5 Questions and How to Find the Answers

Posted on 16 November 2017

Here are 5 big questions that will help you improve your business – but sometimes it can be quite difficult and confusing to find the right support for you – read on to find out about a simple tool to point you in the direction of the most relevant support for your business. Do you want […]

Digital Tourism Scotland – New Website and Resources

Posted on 16 November 2017

A new website for Digital Tourism Scotland has been launched recently and has some really useful resources for all businesses looking to use digital marketing and technology to grow their business. Digital Tourism Scotland (DTS) is a £1.2 million industry initiative which see’s seven partners working together to provide tourism businesses with tailored digital support. […]

Legends has launched – find out how you can get involved

Posted on 15 November 2017

VisitScotland have launched their new business events marketing campaign. It is focused on key sectors in Scotland and the legendary people who make these sector pioneering and innovative. The campaign is designed so that it is easy for everyone to use and adopt for their business. There is an online toolkit with clear guidance around […]