News

Does your business, event or team deserve to be recognised as the best of the best in Scotland’s tourism and events sector?   Businesses can now officially enter to be recognised across a range of different categories which celebrate our industry’s exceptional people, accommodation, food and drink, outdoor experiences, visitor attractions and events.  The Scottish Thistle Awards recognise and celebrate excellence within Scotland’s tourism and […]

The Fringe Society has launched its 2026 advertising rates, giving businesses the chance to connect with the thousands of festival goers visiting Edinburgh this summer. From high‑visibility placements on edfringe.com to premium spots in the Official Fringe Programme and Fringe Venue Map, there are a number of ways to get your brand noticed. For local […]

56 Degree Insight have recently published (Monday 23 February) the first of the 2026 quarterly waves of the Scottish Tourism Index survey, which looks at Scots’ holiday-taking attitudes and behaviours. Key findings include: ETAG ran a Business Briefing with 56 Degree Insight on Wednesday 25 February to delve into these stats a little deeper, and to share some new Edinburgh-specific […]

The City of Edinburgh Council is looking for Edinburgh tourism businesses’ views via their Edinburgh Tourism Business Survey: Business Performance and Outlook. This survey will provide the Council with important feedback on business performance over the past year and expectations for 2026. You can also share your views on how the Council can support Edinburgh’s tourism sector. Survey responses will be treated […]

Yes, that’s right. Move over, Glastonbury Festival. The massed pipes and drums have taken the crown. 26th February 2026  – The Royal Edinburgh Military Tattoo has officially been named Britain’s No.1 most popular music festival in 2025, according to YouGov Ratings. This result places the Tattoo ahead of some of the UK’s biggest names in live music […]

We were delighted to welcome over 160 delegates to the Edinburgh Futures Institute, on Tuesday 10 February 2026 for the annual ETAG Conference. Feedback received so far highlights that delegates enjoyed the range of topics covered and the opportunity to network with colleagues old and new. The speaker presentations are now available: ETAG – Changes, […]

Date: Monday 23 FebruaryTime: 5pm – 7pmVenue: Edinburgh Futures Institute We’ve teamed up with Traveltech for Scotland on their upcoming Meetup event to bring you the latest insights in AI innovation and to discuss the future of commerce in travel. Speakers include: Join us to discuss the hot topics that are shaping the future of travel!  […]

Edinburgh Airport, part of the VINCI Airports network, has welcomed a record of almost 17 million passengers in a single year – a milestone achieved for the first time ever at a Scottish airport. Last year, 16,980,588 passengers travelled through Edinburgh Airport. This marks the first time any airport in Scotland has recorded such numbers. […]

In their latest survey, The Scottish Tourism Alliance are looking to capture an accurate picture of the economic and policy environment that tourism and hospitality businesses are currently operating in. The survey also seeks to gain your views on how the next Scottish Government can better support our valuable sector, and insights from the survey will help […]