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Article: Persuasive Design – using psychology to optimise website performance

Posted on 9 December 2014 by ETAG

Guest Blogger: Simon Duke, Head of User Experience, Innovation Digital Persuasive design is a fascinating area; combining human psychology with online marketing and website usability. As marketers, if we use persuasive design techniques well, we can influence users and subtlety change their behaviour. One theory behind persuasive design that resonates well with me was developed by […]

Article: TV Advertising, #Hashtags and Social Media

Posted on 4 December 2014 by ETAG

Christmas Adverts – So which one is your favourite?  It’s the very thing now – Christmas Adverts launched with catchy #hashtags to drive audiences to social media – getting us to drive engagement and do the advertising for them! Clever? We think so. What about Monty the Penguin from John Lewis? He even has his […]

Article: How Digital is your Christmas?

Posted on 1 December 2014 by ETAG

Seasons Greetings One and All! December is here. We’ve brought you an old but fun favourite from Youtube….If Jesus was born was in the digital age! You will notice just how much of the digital and social platforms have changed since 2010! If you have a good Christmas story, image or video to share please contact […]

Article: Tweet Tweet Tweet… is anyone listening – use Twitter Analytics and Find Out!

Posted on 27 November 2014 by ETAG

Twitter launched in 2006 yet it has taken them until 2014 (August to be exact) to give us all a free analytics dashboard directly from within their platform – phew! You can access information about your analytics from analytics.twitter.com/about. You just need to sign-in as you would normally to access your Twitter account. You will learn […]

Article: #Blogmanay – Top Tips

Posted on 25 November 2014

Thank you to those of you who attended our ETAG #Blogmanay Workshop, featuring the team behind the award winning Edinburgh’s Hogmanay #Blogmanay and special guest bloggers Sebastian Canaves and Olly Lang! The event was a huge success and if you are following us on twitter you will see all of the great chat going back […]

Article: LinkedIn’s Continuous Improvement Plan

Posted on 31 October 2014

Did you know you can blog on LinkedIn? Through an ever continuous plan of improvement and enhancement LinkedIn introduced LinkedIn Publisher. It launched via invitation only and was also made available to those with Premium Accounts. The Invitation list is now closed (for the time being).   So rather than posting the odd comment and […]

Article: Hashtags #what’sthefuss?

Posted on 29 October 2014 by ETAG

Twitter gave birth to the hashtag. A little symbol # added to the beginning of a word or phrase that allows readers to group together tweets following a specific conversation or creating a conversation theme of their own. By adding the # to the beginning of a word or phrase the user makes that word […]

Article: VisitBritain Edinburgh Film

Posted on 20 October 2014

Have a look at the new VisitBritain film focused on Edinburgh! The film went live went live over the weekend and is part of the Show Me BRITAIN range of films made by VisitBritain. The film features the Edinburgh Fringe, The Royal Edinburgh Military Tattoo, Edinburgh Castle, The Royal Yacht Britannia and the Scotch Whisky […]

Article: Launch of New Business Tourism Industry Group for Scotland

Posted on 17 October 2014

This week sees the launch of Business Tourism for Scotland, an industry group that seeks to facilitate industry growth in Scotland through to 2020. Delivering on the business tourism strand of Scotland’s tourism strategy (Tourism Scotland 2020) the group aims to contribute to the target of £1bn growth in the overnight visitor economy. BTfS has […]

Article: The Evolution of Search takes us Back to Basics

Posted on 8 October 2014

Just when we thought we had it licked, the world evolves again! If it’s not hardware (better, faster smart phones), it’s savvy consumers, a new social media platform or Google changes it’s algorithm. Our recent workshop, Driving the Right Traffic to your Website, brought attendees up to date with the various ways and means consumers might […]