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Article: The Benefits of Google Trends

Posted on 4 March 2015 by ETAG

Over recent workshops and Technology Tuesday sessions we have discussed SEO and keywords a lot! We have looked at Mobile SEO and discovered why Online Travel Agencies often dominate the search space. There are so many keywords and phrases we could use to promote our businesses with, hotels in edinburgh, luxury wedding venues, restaurants, fine […]

Article: Why Online Travel Agencies dominate Search Results

Posted on 1 March 2015 by ETAG

Last week we welcomed back David Goldie of Mackerel Media to discuss the dominance of Online Travel Agencies (OTAs) in the Search Space. So why is it that OTAs often rank above our own business when people search on our own brand name? Well… Deep pockets £ – they spend a lot of money on […]

Article: Mobile search is kind of a big deal!

Posted on 11 February 2015 by ETAG

Read our Guest Blog by David Goldie of Mackerel Media Early last year Tom Loosemore the Deputy Director at the Government’s Digital Service was asked the question: “When will more people visit GOV.UK using a mobile or tablet than a PC?” Tom responded: “On Christmas Day 2014, if not before.” In fact it actually happened far […]

Article: ETAG 2015 Conference

Posted on 30 January 2015

Thanks to everyone who came along to the ETAG Conference 2015! Yet again the event was a complete sell out and the presentations were fantastic! We will be posting the presentations and some video coverage of the event very soon! We would also like to say a huge thank you to the sponsors who supported […]

Article: City of Literature Tourism Innovation Fund

Posted on 29 January 2015

Back by popular demand is the 2nd round of the City of Literature Tourism Innovation Fund! Have you considered how you can best exploit Edinburgh’s unique literary heritage and vibrant literary scene? Help your visitors follow in the footsteps of the likes of JK Rowling or Rebus. Tell them about the literary guides, maps, tours, literary events […]

Article: Literary Tourism – How you can get involved!

Posted on 26 January 2015

Back by popular demand is the 2nd round of the City of Literature Innovation Fund! Have you considered how you can best exploit Edinburgh’s unique literary heritage and vibrant literary scene? Help your visitors follow in the footsteps of the likes of JK Rowling or Rebus.  Tell them about the literary guides, maps, tours, literary events and […]

Article: Our own Personal Ninja Pinner Mr Whitelaw invites you to join him…

Posted on 8 January 2015 by ETAG

We are talking Pinterest (all one word)… not Pin Interest but Pinterest. “Pinterest is a web and mobile application company that offers a visual discovery, collection, sharing, and storage tool.” A few facts: The platform, which is free, has over 70 million users Given the visual nature the platform is highly engaging – users often […]

Article: Gamification

Posted on 28 December 2014 by ETAG

Guest Blog from Simon Duke , Head of User Experience, Innovation Digital Engaging users with a product is a key goal of marketers. Recently, there has been a move to understand how techniques used to make games so deeply absorbing can be used to create more engaging digital content. What makes games so engrossing? Game […]

Article: Video Content Made Easy with Mark Hunter

Posted on 22 December 2014 by ETAG

Guest Blog from host of Video Content Made Easy – Mark Hunter, Postable All social networks require some form of media, social media. For many businesses this presents a challenge; the need to creatively engage with their target markets via some sort of compelling social media. YouTube ticks several boxes. It is a social network, […]

Article: Sign up to 2015 Technology Events!!!

Posted on 17 December 2014

We will soon be launching our full Winter and Spring Programme of Technology Events – book your place on the first few events! ETAG’s programme of technology events aims to keep businesses up to date and aware of the benefits to be gained from using technology – to help you grow and develop your business, to reduce overheads, increase […]