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Event: Why you need to keep marketing during the Pandemic

Tuesday 28 April 2020, 9:30 am - 11:00 am
  • This event has passed.
It is essential that your brand remains at the forefront of your audiences’ mind.

Whilst physical social distancing measures are in place, we are experiencing a surge in online social activity where an audience is looking to be entertained, learn and be motivated.

So despite the immense frustration many of us are experiencing unable to sell our products and services, now is NOT the time to reduce your business profile.

This is an opportunity for your brand to engage.

It is essential that your brand remains present and does not get lost during this period.

Join our 90 minute webinar to be reminded of the value of good relationship marketing, the importance of brand memorability and content marketing ideas that focus less on selling and more on entertainment and engagement.

About the tutor

For more than 20 years, Lesley Wood has worked in digital, including agency side managing web and app products, developed digital marketing campaigns and delivered digital marketing training across a wide range of topics to in excess of 6,500 delegates.

Lesley’s previous client base includes The University of Edinburgh, Glasgow City Council, The Oxford Farming Conference, Edinburgh Centre for Carbon Innovation, Digital Tourism Scotland, Scottish Enterprise, Arnold Clark, Visit Scotland, Hospitality in Tourism (HIT), House of Cheviot, the BBC and of course Edinburgh Tourism Action Group.

ETAG Event conditions

ETAG events are aimed primarily at tourism businesses within Edinburgh, who operate on a B2C (Business to Consumer) basis. Unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.

ETAG reserves the right to cancel any booking at its discretion.

ETAG maintains a 48 hour cancellation policy. For paid events, we are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.

Where ?

online

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Cost

Free