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Webinar: Digital Marketing – Have a Future, Have a Digital Strategy

10 November 2015 at 9:30 am - 10:15 am
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This is part of the webinar series run by Highlands and Islands Enterprise and is a great opportunity to gather some learning online. There is a series of webinars taking place from the 20th October – 17th November.

Digital marketing is essential in today’s hi-tech world. With both competitors and potential customers online 24/7, making digital marketing work for you is the best way to get ahead and stay ahead. It’s about connecting people and telling stories with a purpose. In some respects it’s a sales channel, but it can also simply increase efficiency or allow you to communicate more effectively. Digital Marketing is different for every business. What does digital marketing mean to your business? Have you got a digital marketing strategy?

90% of users prefer to be kept up to date through email marketing; 55% of travel brands generate direct bookings from social media; and 45% of travel-related online traffic comes from mobile devices – and that’s just scratching the surface! Social media, YouTube, mobile marketing, content marketing and paid search marketing are just a few of the many digital marketing tools out there, but one of the biggest mistakes that many businesses make is trying to do it all. The choices are overwhelming, so how do you decide which digital marketing channels will reach your
customers most effectively? In this webinar we will hear how our speakers decided which digital marketing tools worked for them, why they focus their time on certain areas rather than others and the results they have achieved. A session not to be missed!

Freda Newton, Jacobite Cruises

Laura Bruce, Bruce PR