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Webinar: Booking Trends – What do they mean for you?

23 November 2016 at 9:30 am - 10:15 am
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In this webinar we want to fully understand what visitors are searching for, and how and why they
are booking. We’ll examine global and local trends and look at future predictions for the
connected 21st century traveller. From apps, to websites, to traditional print media – how are people discovering your businesses and what motivates them to turn browsing into a booking? Are they looking to stay connected – or to switch off? Are they seeking adventure, or is it something that feels unique and special to them.

We’ll examine closely where the money is being spent and why – and help your business to maximise these global insights. Whether it’s targeting an increasing demand for staycations, or catering for a growing international market, we’ll help you to adapt your tours, activities or other services to maximise the business potential. In this session we’ll examine and share with you the latest insight and research, including an exclusive preview of VisitScotland’s Annual Trends Review for 2017.