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Using Digital Advertising to target your Local Market

Thu 2 September at 10:00 am - 12:00 pm
Free
We’ve re-opened but have yet to benefit from overseas visitors, so how do we access more of our local market?

During this webinar we are going to focus on:

  • Finding and targeting our local market on digital platforms
  • Using paid advertising to deliver your content to those identified markets

And,

  • Focussing on smaller budgets to help businesses build confidence in digital marketing.

The Google Ads, Facebook and Instagram platforms will be covered.

About the speaker

Brian Tait has been successfully working in digital marketing for 20 years and specialises in Search Engine Optimisation, Pay Per Click Advertising and Digital Marketing Analytics.

Brian is passionate about Google’s free measurement tools including Google Search Console. Brian’s delivery style is relaxed, informal and fun!Brian’s customer base includes Whyte and Mackay, Renfrewshire Council, ETAG, Littlewoods, Bet Direct, Allen Carrs, Easyway, Glasgow Caledonian University, Easyspace and Amchara.

ETAG Event conditions

ETAG events are aimed at tourism businesses within Edinburgh who operate on a B2C (Business to Consumer) basis, unfortunately we can’t offer places to intermediaries, consultants or suppliers of services.

ETAG reserves the right to cancel any booking at its discretion.

Where ?

online

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Cost

Free